PD2

Practical 2: Ethnography Observations

1. Rationale:

a) Ethnography description (in your own words)

b) Role of observation

2. Focus

c) Project Brief document

d) Potential activities to observe & why

2. Process:

a) Context:

b) Tasks Observed:

c) People Observed: (Ensure you have their verbal permission to observe)

d) Describe how you completed your Observation/Needfinding task:

what did you do? what questions did you ask at the end?

3. Observations

Briefly explain each observation and interview session

a) Observation 1:

b) Images Observation 1(You can replace this with specific details)

At least 3 captioned photos that should capture a particularly interesting moment/breakdown/work-around from the observation.

c) Observation 2:

d) Images Observation 2(You can replace this with specific details)

At least 3 captioned photos that should capture a particularly interesting moment/breakdown/work-around from the observation.

4. Analysing findings

Complete an empathy map for each person observed. Use your analysis to have a go at identifying user goals. Use the image and source below to help create your maps.

a) Person 1:

b) Person 2:

5. Ideate

Based on the user needs, goals identified, brainstorm a range of ideas to help meet these needs/goals.

Include at least 8

6. Finding Inspiration

Using the Internet, develop some user stories for the user goals identified. List these in Trello or Jira (You will need to create a free account!)

All ideas are good ideas at this stage. You are not looking for solutions, focus on user needs and goals only. Include a minimum or 8 user stories.

For each one note: what was the inspiration or how was it inspirational and why?

a) TRELLO BOARD/JIRA LINK

7. Changes to Brief

Describe what you would change now in your brief

You know the domain better now so think how this changes your brief

Submit

Source: https://www.nngroup.com/articles/empathy-mapping/

Source: https://www.nngroup.com/articles/empathy-mapping/