Capstone assignment( Admin2390- Capstone Experience for APT
kishan1934
PR7-05.docxHarmony Teas has an opportunity to partner with Capilano Inn, a boutique-style hotel that has just opened in Vancouver and is interested in offering its guests premium quality teas. This report describes the partnership issues in terms of three factors: Partnership Requirements, Products and Services, and Financial Considerations.
This section provides background information about Capilano Inn and discusses how the partnership could benefit both companies.
Capilano Inn has made steady progress in a receptive marketplace. The boutique-style hotel caters to guests with discerning tastes who want a luxury experience in a small and intimate setting. Capilano Inn’s planet friendly ethos has led the owners to seek out distributors and other related companies with similar commitments to the environment.
Capilano Inn wishes to work with a local distributor that provides high quality gourmet tea products that are organically grown and presented in environmentally sensitive packaging. Harmony Teas can certainly supply teas of the required quality.
PRODUCTS AND SERVICES
This section discusses the proposed partnership in terms of the products that Harmony Teas will provide to Capilano Inn.
Products Available from Harmony Teas
The inn plans to feature a selection of herbal teas in each guest room in addition to promoting the teas in its restaurant. Capilano Inn also has plans for launching a biweekly Afternoon Tea service that will feature only teas from Harmony Teas.
Capilano Inn is most interested in the herbal teas shown below.
Capilano Inn has provided information related to the sales of products it received from its former distributor, The Tea Place. Based on this information, Harmony Teas could expect a minimum 20% increase in revenues on the sale of products to Capilano Inn.
Shown below are projected sales of Harmony Teas to Capilano Inn over the three busiest months of the tourist season.
The chart illustrated below shows the revenues projected for each quarter in the first year of the proposed partnership with Capilano Inn.
Harmony Teas has the opportunity to increase its market share by partnering with Capilano Inn. Both companies are seriously committed to the environment and to providing their customers with a high-quality tea drinking experience.
