statistics final project report

1

Q1 - What is your gender?

Male

Female

0 20 40 60

Field Count

Male 39

Female 64

2

Q2 - Have you heard about Under Armour?

YES

NO

0 20 40 60 80

Field Count

YES 80

NO 23

3

Q3 - How many times do you buy shoes in physical stores monthly?

0

1-2

3-4

>4

0 10 20 30 40 50

Field Count

0 50

1-2 46

3-4 2

>4 -

4

Q4 - How many times do you buy shoes online monthly?

0

1-2

3-4

>4

0 10 20 30 40

Field Count

0 47

1-2 44

3-4 5

>4 5

5

Q5 - How many times do you visit online or physical shoes stores of Under Armour monthly?

<2

2-4

>4

0 20 40 60

Field Count

<2 73

2-4 3

>4 2

6

Q6 - How many times do you buy shoes of Armour monthly? (online or physical)

<1

1-2

2-3

>3

0 20 40 60

Field Count

<1 72

1-2 5

2-3 -

>3 1

7

Q7 - Under Armour has done a good job by giving customers real-life experience in store.

Strongly agree

Agree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Disagree

Strongly disagree 0 5 10 15 20 25

Field Count

Strongly agree 3

Agree 19

Somewhat agree 19

Neither agree nor disagree 29

Somewhat disagree 4

Disagree 2

Strongly disagree 2

8

Q8 - If Under Armour provides experiential assistance in its physical stores, how likely are you to shop in those physical stores?

Extremely likely

Moderately likely

Slightly likely

Neither likely nor unlikely

Slightly unlikely

Moderately unlikely

Extremely unlikely 0 5 10 15 20 25

Field Count

Extremely likely 6

Moderately likely 24

Slightly likely 29

Neither likely nor unlikely 13

Slightly unlikely 4

Moderately unlikely -

Extremely unlikely -

9

Q9 - If Under Armour provides customization service, will you shop in those stores?

Extremely likely

Moderately likely

Slightly likely

Neither likely nor unlikely

Slightly unlikely

Moderately unlikely

Extremely unlikely 0 5 10 15 20 25

Field Count

Extremely likely 9

Moderately likely 28

Slightly likely 19

Neither likely nor unlikely 17

Slightly unlikely 2

Moderately unlikely -

Extremely unlikely -

10

Q10 - If Under Armour provides real life experience (running on treadmills , playing basketball in a small court, etc) in its physical stores, will you shop in those stores?

strongly agree

Agree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Disagree

Strongly disagree 0 5 10 15 20 25 30

Field Count

strongly agree 9

Agree 31

Somewhat agree 14

Neither agree nor disagree 16

Somewhat disagree 2

Disagree 3

Strongly disagree 1

11

Q11 - If Under Armour provides customization service in its physical stores, will you shop in those stores?

Strongly agree

Agree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Disagree

Strongly disagree 0 5 10 15 20 25

Field Count

Strongly agree 11

Agree 25

Somewhat agree 18

Neither agree nor disagree 17

Somewhat disagree 3

Disagree 1

Strongly disagree 1

12

Q12 - Which shoes brand do you buy most often?

Nike

Adidas

New Balance

ASICS

SKECHER

OTHERS

0 1 2 3 4 5 6 7

Field Count

Nike 7

Adidas 6

New Balance 1

ASICS 1

SKECHER -

OTHERS 7

13

Q13 - Do you think the brand you shop most often has a good experiential service in store?

Strongly agree

Agree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Disagree

Strongly disagree 0 2 4 6 8 10

Field Count

Strongly agree 2

Agree 10

Somewhat agree 7

Neither agree nor disagree 2

Somewhat disagree -

Disagree 1

Strongly disagree -

14

Q14 - How likely are you to shop in those stores who provide experiential service (running on treadmills , playing basketball in a small court, etc)?

Extremely likely

Moderately likely

Slightly likely

Neither likely nor unlikely

Slightly unlikely

Moderately unlikely

Extremely unlikely 0 1 2 3 4 5 6 7 8

Field Count

Extremely likely 2

Moderately likely 8

Slightly likely 8

Neither likely nor unlikely 3

Slightly unlikely -

Moderately unlikely 1

Extremely unlikely -

15

Q15 - If those brands provide customized services in their online stores, how likely are you to shop in those online stores?

Extremely likely

Moderately likely

Slightly likely

Neither likely nor unlikely

Slightly unlikely

Moderately unlikely

Extremely unlikely 0 1 2 3 4 5 6 7

Field Count

Extremely likely 7

Moderately likely 6

Slightly likely 4

Neither likely nor unlikely 3

Slightly unlikely 2

Moderately unlikely -

Extremely unlikely -

16

Q16 - If those brands provide real-life experience (running on treadmills , playing basketball in a small court, etc) in their physical stores, you will shop in those stores.

Strongly agree

Agree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Disagree

Strongly disagree 0 1 2 3 4 5 6 7 8 9

Field Count

Strongly agree 4

Agree 9

Somewhat agree 7

Neither agree nor disagree 2

Somewhat disagree -

Disagree -

Strongly disagree -

17

Q17 - If those brands provide customization service in their physical stores, you will shop in those stores.

Strongly agree

Agree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Disagree

Strongly disagree 0 1 2 3 4 5 6 7 8

Field Count

Strongly agree 6

Agree 8

Somewhat agree 6

Neither agree nor disagree 1

Somewhat disagree 1

Disagree -

Strongly disagree -