PR.docx

The final reflection paper should be typed (double-spaced). The maximum limit is three typed pages. The paper include the following:

1. Issue identification: Provide a description of the topic, explanation of why it is of interest to you, and a justification of its importance in retailing. Incorporate your answers to these question(s) in this first section - Issue Identification.

2. Appropriate documentation and references: Make sure you go digging to back up your opinions. Go online and look up the topic. Include a reference sheet.

3. Format, presentation, and proofreading:

· Format: It must include title page (with your name, topic, and location of the reflection topic in the lesson content).

· Presentation and proofreading: Make sure that the paper is devoid of typos, grammatical errors, spelling errors, and so on.

Criteria

Ratings

Format

5.0 pts

Exemplary: Paper is 3 double-spaced pages (not including references and title page).

Student's Interest

8.0 pts

Exemplary: Student interest in topic is well explained.

Importance of Topic

8.0 pts

Exemplary: Excellent justification why this topic is important to retailing today.

Documentation and References

8.0 pts

Exemplary: Appropriate documentation. Student has 5+ secondary sources

References/Citations

8.0 pts

Exemplary: All references are properly cited using standard format.

Proofreading

8.0 pts

Exemplary: There are no typos, grammar errors, punctuation errors, and/or spelling errors in the document.

Self-Reflection Topic

IMAGE-ALT-TAGView the store layout of Wegmans State College (click on the image to see the entire layout). Can you answer the following questions?

Wegmans has been known to create "theater" in its stores. Read about a recent resetting that was implemented in specific stores in the chain.

1. Does the store use any of the following layouts? For what purposes? Can you justify the choice?

a. grid layout

b. racetrack layout (also called a Q-plan)

c. free-form layout (also called a boutique layout)

2. What products/services are in the perimeter areas?

3. Where is the checkout area?

4. What products/services are in the center of the store?

5. How do customers enter and exit?

Note:

· The store layout image is from Wegmans website.