Speech for Dissertation
Michelle_Michy
PPTresearch1.pptxAssessing the Impact of Social Media Usage at the Workplace on Employee Engagement
By: Name
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Problem Definition
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What is Social Media?
Technology
Media
Means of communication
Entertainment
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Can we live without it?
65% of managers believe its essential to improve business efficiency
Marketing, HRM, finance and Quality Assurance – departments that can be optimized with Social Media
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The Problem
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The Goal
Social Media & its Effects
Healthy Relationship with the Client
Sales Process
Organizational performance
Customer feedback
Innovation
Effect on Employee Engagement
Proper Communication
Websites
Social Media
How?
Tools
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Aims
To understand the factors that motivate employees to use social media for workplace activities as well as the different uses of social media in the organization
To investigate the impact of social media usage at the workplace on employee engagement in SMEs in the US
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Objectives
To examine the factors that motivate employees to use social media
To explore how different companies are adopting social media usage at the workplace and organizational tasks accomplished using social media
To statistically analyze the impact of social media usage at the workplace on employee engagement levels in SMEs in the US and understand the significance of this relationship in terms of organizational growth and company success
To inform and educate employers, managers, and members of the HRM on the effects of social media usage on employee engagement, to educate about how social media technologies can be efficiently and properly implemented in the workplace and the beneficial effects of such implementations on organizational growth and success
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Research Methodology
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How to answer the research questions?
Primary Research
Evaluation of research data
Results
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Theoretical Review – Secondary Research
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Secondary Research
To answer the first research question – What Motivates Employees to use social media at work?
Data Used:
Theoretical frameworks
Peer reviewed Journals
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Primary Research
investigates the relationship between social media users in the organization and levels of employee engagement in SMEs in the US
Research Sample – 150 participants from SMEs
Sampling technique - Convenience sampling
Selection of Sample:
Employers, managers, higher executives
SME with less than 400 employees
Distribution via internet
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Research Design
| 5 independent Variables of social media use |
| Advertising |
| Customer feedback |
| Brand development |
| Exchange of communication |
| Hiring |
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Survey
| 7 parts |
| Basic Information |
| Advertising |
| Customer feedback |
| Brand development |
| Exchange of communication |
| Hiring |
| Employee Engagement |
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To determine trends in the distribution of respondents according to gender, age group, expertise, and job titles
To determine the extent of usage
Measures employee engagement in terms of employee motivation, productivity, and job satisfaction.
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Research Onion
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Research philosophy
Research approach
Methodological choice
Research strategy,
Time horizons
Research techniques used for data collection and data analysis.
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Results
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Question 1 – Factors that motivate employees to use Social Media
Performance of job duties
Positive reviews
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Convenience
Usefulness
Employees in emergency
Facilitates communication
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Theories to support Qualitative findings
Behavior of performing an action is based on its perceived usefulness and its perceived ease of use
Employees will be more inclined to use social media if they believe that social media is useful in optimizing work performance and productivity.
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TRA
TAM
Use of social media depends on two factors:
Attitudes of the individual towards the technology
Behavioral intentions of the individual in what he/she wishes to achieve as a result of the use of the technology.
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Question 2 – Frequency Testing
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Demographics
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Respondents
Male Female 54.4 45.6
Age Distribution
Series 1 18 – 24 years 25 – 34 years 35 – 44 years 45 – 54 years Above 55 Total 23 36 46 25 19 149
Relation between 5 independent & dependent variables
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For the Shapiro-Wilk test of normality, the following two hypotheses are constructed:
Null Hypothesis Ho: The variable of social media for advertising is normally distributed in the sample.
Alternate Hypothesis H1: The independent variable of social media for advertising is not normally distributed in the sample.
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Key findings of Normality tests
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Strong Positive Linear Relationship between the Independent Variables and the Dependent Variable
There was a strong, positive linear correlation between social media in all 5 variables and Employee Engagement.
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Regression
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Simple linear regression was conducted to find out information about the impact of the independent variables on the dependent variables
| Model | R | R Square | Adjusted R Square | Std. Error of the Estimate |
| 1 | .856a | .733 | .731 | .3687 |
| a. Predictors: (Constant), Social Media for Advertising |
| Model | R | R Square | Adjusted R Square | Std. Error of the Estimate |
| 1 | .818a | .669 | .667 | .4105 |
| a. Predictors: (Constant), Social Media for Customer Feedback |
| Model | R | R Square | Adjusted R Square | Std. Error of the Estimate |
| 1 | .774a | .598 | .596 | .4522 |
| a. Predictors: (Constant), Social Media for Brand Development |
| Model | R | R Square | Adjusted R Square | Std. Error of the Estimate |
| 1 | .790a | .623 | .621 | .4380 |
| a. Predictors: (Constant), Social Media for the Exchange of Communication |
| Model | R | R Square | Adjusted R Square | Std. Error of the Estimate |
| 1 | .806a | .650 | .648 | .4220 |
| a. Predictors: (Constant), Social Media for Hiring |
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Summary
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Conclusion
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Usefulness and convenience will direct whether employees use social media or not
Employees may be more inclined to use social media if they have positive attitudes towards it resulting from it convenience and the fact that it facilitates the flow of information
The hierarchal structure of traditional organizations with fixed roles and job responsibilities are changing to an environment where the roles of employees are multiple and flexible
Employees may use social media for both personal and professional reasons and may utilize social media to communicate efficiently and increase work productivity
All five independent variables have a statistically significant impact on employee engagement as evidenced by the low P values of the ANOVA tests
Social media use in advertising has the greatest effect, which is more than 70 % as opposed to others.
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Thank You !
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