crafting your future

PPD321 CRAFTING YOUR FUTURE COURSE ASSIGNMENT Task brief & rubrics

Task

Confucius said “Choose a job you love, and you will never have to work a day in your life.”

One of the most important activities you will be undergoing in parallel to finishing your bachelor’s degree, or once you have earned the diploma, will be to learn

the importance of getting to know yourselves and how to position yourselves in a consistent way so you develop yourself successfully in the future.

For this reason, the final exam of this course will be focused in helping you to develop a solid personal branding and reputation image in accordance with your

personality, values and skills.

Please follow the steps below to prepare the report. Do not forget to take into consideration my tips for producing a great report.

• This is an individual paper

• Title of the Course assignment: “Personal branding, Reputation and Employability of (Name of Student)”

o Format: MS Word document

o Word count: 1.500 – 2-000

o Contents

▪ Cover Page

▪ Table of Contents

1. Executive summary

2. Your Personal Branding and Reputation

3. Your personal SWOT analysis

4. Your action plan to become a successful Leader

5. Conclusions

▪ Bibliography

Formalities:

• Font: Arial 12,5 pts.

• Text alignment: Double Justified.

• The in-text References and the Bibliography must be in Harvard citation style.

Submission: Via Moodle (Turnitin). Deadline end of week 8: Sunday September 18th at 23.59 h.

Weighting: 100% (Pass or not Pass)

Learning Outcomes: It assesses the following learning outcomes:

⚫ Evaluate the connection between personal development and responsible business practice.

⚫ Define what the principled business practitioner means and identify the four types of business practitioners.

⚫ Define how one might develop and grow to be a responsible leader.

⚫ Identify what are the main attributes of the personal branding identity.

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(40%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Critical Thinking (40%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors and methodologies applied.

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting the task brief, word count, grammar and spell check

Student communicates their ideas clearly and concisely, respecting word count, grammar and spell check

Student communicates their ideas with some clarity and concision. It may be slightly over or under the word count limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed word count excessively and misspelling errors are evident.