PPC plan
Aarav02
PPCAssignmentTemplate-MiniAssignment12.xlsxGeneral Account Info
| General Info About the Account / Setting | |
| Your Name: | |
| Describe the main purpose of your PPC promotion: | |
| Brief information about the business and its target market | |
| Key products / services to be promoted by PPC campaign | |
| Information about your campaigns (at least two campaigns). Describe the purpose / intention of each campaign - one at a time. | Campaign #1 will be used to promote: ….. Campaign #2 will be used to promote: … |
| Geographic regions (explain why) | |
| Devices (why) | |
| Website URL |
Campaign #1 - ad group #1
| Information about campaign #1 - ad group #1 | |||
| Ad group #1 (name, explain the purpose, e.g. key theme or product) | |||
| Ad #1 (for ad group #1) - create an ad and put on the right --->>> | |||
| Ad #2 (for ad group #1) - create an ad and put on the right --->>> | |||
| Keywords (list as many as you think it is appropriate) | Keyword #1: | Bid: | Keyword Match: |
| Keyword #1: | Bid: | Keyword Match: | |
| Keyword #2: | Bid: | Keyword Match: | |
| Keyword #3: | Bid: | Keyword Match: | |
| Keyword #4: | Bid: | Keyword Match: | |
| Keyword #5: | Bid: | Keyword Match: | |
| Keyword #6: | Bid: | Keyword Match: | |
| Keyword #7: | Bid: | Keyword Match: | |
| Keyword #8: | Bid: | Keyword Match: | |
| Keyword #9: | Bid: | Keyword Match: | |
| Keyword #10: | Bid: | Keyword Match: | |
| Keyword #11: | Bid: | Keyword Match: | |
| Keyword #12 | Bid: | Keyword Match: | |
| Keyword #13: | Bid: | Keyword Match: | |
| Keyword #14: | Bid: | Keyword Match: | |
| Keyword #15: | Bid: | Keyword Match: | |
| Daily budget (why?) | |||
| Type of campaign (e.g. Search, Display, etc.). Why? | |||
| Based on your research) (e.g. on Wordtracker.com, SEMrush, keyword Surfer (https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en, BingAds Keywor Tool, or any similar tool) |
Campaign #1 - ad group 2
| Information about campaign #1 - ad group #2 | |||
| Ad group #2 (name, explain purpose, e.g. key theme or product) | |||
| Ad #1 (for ad group #2) - create an ad and put on the right --->>> | |||
| Ad #2 (for ad group #2) - create an ad and put on the right --->>> | |||
| Keywords (list as many as you think it is appropriate) | Keyword #1: | Bid: | Keyword Match: |
| Keyword #1: | Bid: | Keyword Match: | |
| Keyword #2: | Bid: | Keyword Match: | |
| Keyword #3: | Bid: | Keyword Match: | |
| Keyword #4: | Bid: | Keyword Match: | |
| Keyword #5: | Bid: | Keyword Match: | |
| Keyword #6: | Bid: | Keyword Match: | |
| Keyword #7: | Bid: | Keyword Match: | |
| Keyword #8: | Bid: | Keyword Match: | |
| Keyword #9: | Bid: | Keyword Match: | |
| Keyword #10: | Bid: | Keyword Match: | |
| Keyword #11: | Bid: | Keyword Match: | |
| Keyword #12 | Bid: | Keyword Match: | |
| Keyword #13: | Bid: | Keyword Match: | |
| Keyword #14: | Bid: | Keyword Match: | |
| Keyword #15: | Bid: | Keyword Match: | |
| Daily budget (why?0 | |||
| Type of campaign (e.g. Search, Display, etc.). Why? | |||
| Based on your research) (e.g. on Wordtracker.com, SEMrush, keyword Surfer (https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en, BingAds Keywor Tool, or any similar tool) |
