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PowerPointExample.pptxDigital Marketing Action Plan “Elegant and Style Planners”
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Introduction
The current situation is an opportunity for online businesses.
E-commerce activities are having high cope to attain market benefits.
Elegant and Style Planners named new company is to be established in the market in e-commerce activity.
The overall consideration of the presentation will be on, developing action plan and business idea of the company.
This presentation slide states about the current opportunities as per the situation going on. The Covid has impacted lots of things, be it health of people, operations and activities of businesses, but the online functions of the company still have the opportunity to carry out its survival acts. Here, the presentation will be focusing on the new e-commerce business which is developing its website for the new business in the market. The name of the company is Elegant and Style Planners which will offer services to the society.
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Situational analysis- SWOT
The situational analysis is very important aspect that need to be taken into consideration by the company. this will help in knowing the current situation of an organisation and on the basis of this further company can develop strategies and plan. The understanding of situation of the firm could be understood through SWOT analysis. This slide presents the strength and weaknesses of the firm, where it has been understood that company’s key favourable aspect is its quality services, feasible prices, accessibility and quick reach. At the same time it has been examined that company as have not entered in the market but with analysis, security and transaction of payments could be the weakness that it might face.
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Value preposition
The value preposition here portrays the value that will be delivered to the customers and what deliverables are offered by the company has been focused here. The benefit that will be provided to the customer will be the doorstep services of the event in one call away. The key feature is that the customer just need to make a call and take a time for appointment for the meeting. The customer will get a never forgettable satisfying experience from the services. The need generator for the services is no other possible options in the market. at the same time there is a fear of not getting the required services for any of the event planned.
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Revenue model
The revenue model defines the key need of any business is to earn money. The business is established to general wealth and to survive in the competitive market. The 3 main aspects will be focused by the Elegant and Style Planners Company organisation for its revenue generation process. Investors who will be investing money for the business operations. Partial payment where the customers will pay partial payment for the event project and in advance the customers will pay certain standard amount which will help in confirming the project and attaining the revenue.
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Searching for investors
Advance booking
Partial payments of the event
Objectives
To become a well-known service provider e-commerce company in the market in coming 5 years.
To sell the services by 5% of the initial investment
To become financially stable with high ROI in 2 years
To be known for most accessed site by the customer
The objectives of the company has to be set then only the operations and activities will get performed in a quality and standardised manner. The Elegant and Style Planners Company organisation has set some key objectives on the basis of which the company can be able to run its operations and attain long term success and sustainability in the market.
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Strategic decisions
The strategic decisions are vital part for the company to be taken into consideration as with the help of this company can be able to come up with ideas of survival and competing in the market.
The company has focused on some strategic aspects such as-
Penetration pricing strategy
Cost focus strategy
Differentiated focus strategy
The strategies are the tactics and the efforts that every organisation makes to survive in the market. Elegant and Style Planners Company company also need to develop the strategy so as to enter in the competitive world and survive long in the market. The pricing strategy has been considered by the company where it has planned to keep penetration pricing where it could capture the high market shares at it is at initial phase and there is high risk of rejection in the market. Cost effective consideration has also been made where the cost will be less as compared to other e-commerce companies. The offering made by the company is also different in nature comparatively.
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Tactics- Promotional tactics
Social media promotion
The social media is the most used and active platform in the present time. It is very important for the organisation to understand that social media platform is very useful as the information sharing is very easy here.
The tactical aspect has to be considered by the company unless there will be problem in survival in the market. The promotional activities are understood to be one of the key and most significant area to be considered. As the operations will be dealt online thus the best suitable tactic of promotion has to be chosen. The social media promotion is one of the best and most effective method for the company as large number of population seems to be active on social media.
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Cont.
E-marketing
The e-marketing is another very important approach of promoting the products and services of the company.
The use of e-marketing approach will also help in attracting the customers towards the offering and planned ideas.
There are different methods that could be included in e-marketing approach of promoting the products and services of the company. The information about the offerings now a days can be seen to be shared via e-mail, SEO, content and so on. These are very actively followed platforms by the customers which make it easy for the company to create the awareness about the company.
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Effectiveness of SEO and PPC plans
The SEO and PPC plans are very important to be designed.
The Elegant and Style Planners Company company has planned both the aspect well and on the basis of it the overall website development could be done in the appropriate manner.
The SEO is highly required as it will help in raking the company’s position on top of the search list.
Similarly the PPC plan will aid in developing the campaign goals for the organisation’s objectives context with the offerings.
The SEO and PPC plan of the company is effective and best suitable for the initial phase. The company as has not been entered in the market yet, thus with the keywords, easy access to the company’s information can be attained. Company’s website is effective as per the planned layout and site structure. This will help in operating the online activities effectively and communication and interaction with the prospects could be easy.
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SEO
Campaign 1: Elegant and Style Planner for Decoration
Campaign 2: Elegant and Style Planner for Whole Event Planning
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Social media content calendar
The social media content calendar helps in knowing what all activities and tasks will be performed on daily basis on different social media sites. This strategy to create awareness about the new e-commerce organisation.
The social media content calendar contains the detailed information about the activities or the promotional aspects that will be marketed on different social media platforms, such as Facebook, Instagram, Youtube and Twitter. This is very important for the organisation to conduct because with the help of this the more prospect of the market could be attracted towards the company’s offerings and plans.
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Website map
This slide discusses about the website map for the chosen organisation. as the company is new to the market and not yet introduced its operations and services, it is important to make the website which could be accessed by the people and defining with brief description of overall business will help in drawing prospect’s attention. The information about the company could be accessed through the way mentioned on the website map.
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Visual layout
As per the visual layout of the website, the organisation has planned to develop a simple and less content page, as it is the initiate phase and no one has experienced the services as it is yet to launch, thus stating strong statements is not suitable and supportive. Therefore the site is dynamic in nature and could be updated with changing time and need.
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Implementation/action plan
The action plan of the implementation process is necessary to be drawn so that the management can get an idea of the actions that has to be followed so as to achieve the ultimate objective. The actions that is mentioned in the Gantt chart will be followed thoroughly by the management to make sure the planned idea and approach of new business could be clearly executed in the live market.
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Conclusion
It can be concluded that action plan to establish an organisation and developing a website is very important.
The situational analysis will help in understanding the actual condition of the planned organisation.
The idea developed for the business is effective and has high scope to sustain in the market.
The setting up of objectives and strategies has proved to be vital for a new business.
The website map, visual layout, social media tactics, social media content calendar all these are significant to be developed for new e-commerce business.
The presentation could be concluded with the information that an action plan with all the required steps to establish a new e-commerce business is very important. It can also be determined that the website development for the company need to be performed with proper care and control to handle major challenges and problems. It has been identified that there are certain strategies and plans that will be adapted by the company so as to enter into the market with the purpose of long term survival.
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References
Ahmad, A. and Khan, M.N., 2017. Developing a website service quality scale: A confirmatory factor analytic approach. Journal of internet Commerce, 16(1), pp.104-126.
Barry, T., 2017. Communicative strategies and tactics of speech manipulation in intercultural business discourse. Training, Language and Culture, 1(1).
Pechmann, A. and Zarte, M., 2017. Procedure for generating a basis for PPC Systems to schedule the production considering energy demand and available renewable energy. Procedia CIRP, 64(1), pp.393-398.
Thamrin, H., Herlambang, R., Brylian, B., Gumawang, A.K. and Makmun, A., 2017. A SWOT analysis tool for indonesian small and medium enterprise. ARPN Journal of Engineering and Applied Sciences, 12(2), pp.620-625.
Ullah, S.E., Alauddin, T. and Zaman, H.U., 2016, January. Developing an E-commerce website. In 2016 International Conference on Microelectronics, Computing and Communications (MicroCom) (pp. 1-4). IEEE.
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