Final Accounting project Create Business
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Business Presentation
BU 501 – Financial Accounting
Instructor: Will Taylor
Slogan
The logo of Dolce Mamma will be complementing our philosophy of authentic Brazilian flavors and tastes. Our slogan will be:
“Love at first bite.”
Introduction
Dolce Mamma bakery is committed assisting our customers with quality products, developing new products and ensuring company growth and performance and customer satisfaction.
“Who we are”
Dolce Mamma aims to manufacture and market breads and sweets of the most varied types, and can be savored in the store, for the comfort of its customers as well as the option of take home.
The company intends to supply its products for restaurants, parties, weddings, ceremonials, hotels and clients in general.
Our products
Cakes
Breads
Pastries
Coffees
Target Market
Our bakery will be located at San Diego-CA, specifically in the Pacific Beach area, where it has the largest number of Brazilians who miss a good Brazilian bakery, and also, they can bring their American friends to taste the taste of Brazilian cuisine.
Our bakery will be opened to public to all ages, and social classes, mainly for people who enjoy a fresh baked food.
Competitors
Bakery 85℃
Founded in 2003 by Mr. Cheng in Taiwan Taipei
1000 bakeries worldwide
2009 opened the first store in the U.S in Irvine ( 8 stores at San Diego )
Sells: Coffee, Tea, Cakes, Smoothies, desserts and bakery products.
Azucar (A Cuban style Patisserie)
Founded in 2008 by Vivian Hernandez
Locate in Ocean Beach – San Diego
Sells: Desserts, Pastries, Cuban Sandwiches and special occasions cakes.
Competitive Differentials
The high quality of our food would be the main benefit for the customers.
Dolce Mamma’s bakery products are baked with addition of natural yeast.
By trying our food you will not only have the opportunity to experience authentic Brazilian taste, but also immerse yourself into Brazilian culture.
Provide the satisfaction of our customers using health ingredients and quality products.
Marketing and Sales
Our first step is to look for good quality products and good price. Invest in equipment to the store for a comfortable shopping environment for our customers.
Marketing
Advertising on Social media such as Facebook and Instagram
Distribution of flyers at Downtown, Ocean Beach, Pacific Beach and in strategic locations.
Ads on magazine, newspaper and Internet
Thank you !!!
