Domestic Violence fundraising event
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PowerpointChapter5EffectiveFundraising.pptxEFFECTIVE FUNDRAISING
CHAPTER FIVE
SAY THANK-YOU TO SUPPORTERS
FOLLOW-UP
INVITE SUPPORTERS TO GET INVOLVED
ANALYZE YOUR DONOR BASE
WHEN TO CALL
HOW TO KEEP THE GIVERS GIVING
HOW CAN YOU THANK YOUR SUPPORTERS AND HELP THEM SATISFY THE IRS?
PROVIDE A RECEIPT OF THEIR DONATION, WHICH IS NECESSARY AND APPRECIATED
FOLLOW-UP COMMUNICATION
THINK ABOUT SHARING YOUR AGENCY UPDATES WITH YOUR DONORS; LET THEM KNOW WHAT YOU ARE DOING
SEND A HANDWRITTEN LETTER OR EMAIL TO SHARE STORIES OF YOUR ORGANIZATION OR CLIENT SUCCESSES
ANNUAL RENEWAL LETTERS CAN BE SENT TO REMIND A DONOR OF THE ANNUAL APPEAL
AN APPEAL LETTER SHOUD INCLUDE THE ANNUAL GOAL, A PERSONAL STORY ABOUT YOUR AGENCY OR THOSE THEY SERVE, A REMINDER OF YOUR MISSION, THE CHALLENGES AHEAD, A REQUEST FOR A DONATION
STAY IN TOUCH WITH FUNDERS
APPEAL LETTERS
TRY WRITING AN APPEAL LETTER AND SEE IF YOU CAN INCLUDE ALL THE COMPONENTS
EXAMPLE PAGE 143
GETTING SUPPORTERS MORE INVOLVED
CRITICAL THINKING QUESTION
HOW CAN YOU GET SUPPORTERS TO BECOME MORE INVOLVED IN YOUR ORGANIZATION? WHY IS THAT IMPORTANT?
IF YOU SAID…..
GETTING SUPPORTERS INVOLVED
INVITE THEM TO SEE YOUR PROGRAM
ASK THEM TO VOLUNTEER
INCLUDE THEM ON YOUR GUEST LIST TO EVENTS AT YOUR AGENCY
INTRODUCE THEM TO BOARD MEMBERS
…….then you were correct
WHEN SUPPORTERS BECOME INVESTED IN YOUR MISSION THEY WILL CONTINUE TO SUPPORT YOU FINANCIALLY AND THROUGH OTHER MEANS LIKE MARKETING YOUR PROGRAM, PROVIDING OTHER SUPPORTERS, AND CREATING GOOD WILL
Reference for Power points
Bray, Ilona (2016). Effective Fundraising for Nonprofits, 5th Edition, Nolo, CA.
GET YOUR DONORS INVOLVED
ANALYZE YOUR DONOR BASE
DIVIDE YOUR DONORS INTO CATEGORIES OF REGUALR, MIDSCALE, AND MAJOR
GIVE PEOPLE THE CREDIT THEY DESERVE FOR THE LEVEL OF FUNDING THEY CONTRIBUTE
YOU CAN ALSO CATEGORIZE BY NONFINANCIAL AREAS
EXAMPLE – STUDENT CATEGORIES, BOARD MEMBERS, MEMBERS FOR MORE THAN 5 YEARS, ETC.
CALLING SUPPORTERS
CALL TO THANK A DONOR
IN COMBINATION WITH A LETTER THAT WAS SENT
TO FOLLOW-UP ON AN APPEAL
A PHONE CALL SHOULD HAVE A PERSONAL TOUCH WITH A THANK-YOU, A SINCERE APPRECIATION GIVEN, OR A PERSONAL STORY TOLD OF SOMETHING IN THE AGENCY OR WITH THE RESULTS OF WHAT THE MONEY CAN DO FOR CLIENTS SERVED
Reference for Power points
Bray, Ilona (2016). Effective Fundraising for Nonprofits, 5th Edition, Nolo, CA.
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