Domestic Violence fundraising event
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PowerpointChapter4EffectiveFundraising.pptxEFFECTIVE FUNDRAISING
CHAPTER FOUR
MAKE YOUR AGENCY LOOK WORTHY OF FUNDING
ENGAGE NEW SUPPORTERS
KNOW WHAT MOTIVATES YOUR FUNDERS
CRITICAL THINKING QUESTION
HOW CAN YOU SHOW PROSEPCTIVE SUPPORTERS THAT YOUR ORGANIZATION IS EFFECTIVE AND EFFICIENT AND WORTHY OF ITS FUNDING?
KNOW WHAT THE COMMUNITY IS SAYING ABOUT YOUR AGENCY
REPUTATION IS IMPORTANT
BE RESPONSIBLE WITH REPORTING, GET WRITTEN INFORMATION IN ON TIME
SUBMIT IRS REPORTS ANNUALLY
GIVE FINANICAL INFORMATION TO SUPPORTERS
BE PROFESSIONAL WITH FUNDERS
BE POSITIVE ABOUT YOUR ORGANIZATION AND SHARE THEIR SUCCESS
ATTRACTING SUPPORTERS
MAKE YOUR ORGANIZATION LOOK SUPPORT WORTHY – DEMONSTRATE THAT YOUR ORGANIZATION CAN MEET EXPECTATIONS
UNDERSTAND WHY PEOPLE GIVE- ENCOURAGE THEM TO GIVE TO YOUR ORGANIZATION
USE DIRECT MAIL, EMAIL, AND OTHER TECHNIQUES TO SOLICIT NEW SUPPORTERS
WHAT MOTIVATES PEOPLE
CRITICAL THINKING QUESTION
WHAT MOTIVATES SUPPORTERS? WHAT HAVE YOU LEARNED ABOUT THOSE WHO GIVE AFTER YOU READ THE CHAPTER?
IF YOU SAID…….
WHAT MOTIVATES PEOPLE TO GIVE?
IT MAKES THEM FEEL GOOD
THEY LIKE TO GIVE BACK IF THEY HAVE BEEN HELPED
GETTING A TAX DEDUCTION
HELPING TO SOLVE A PROBLEM IMPORTANT TO THEM
THEY BELIEVE IN THE CAUSE
IT PROVIDES JUSTICE OR BALANCES THE SCALES FOR A LOVED ONE
THEY ALIGN THEMSELVES WITH FAMILY OR FRIENDS
LEGACY
…….YOU WERE CORRECT
RECRUITING NEW SUPPORTERS
CONSIDER FAMILY AND FRIENDS
DIVERSE COMMUNITIES YOU SERVE
OFFER PRESENTATIONS TO YOUR COMMUNITY ABOUT YOUR AGENCY
USE SOCIAL MEDIA
DO A RADIO SHOW
CROWDFUNDING CAMPAIGNS ON WEBSITES
SPECIAL EVENTS
DIRECT MAIL CAMPAIGNS
What is Crowdfunding?
SAMPLE LETTER
TRY WRITING A SAMPLE SOLICITATION LETTER FOR YOUR AGENCY
Example page 121 – 124
Reference for Power points
Bray, Ilona (2016). Effective Fundraising for Nonprofits, 5th Edition, Nolo, CA.
PHOTOS https://creativecommons.org/licenses/
DON’T FORGET TO SAY THANK-YOU
