Fundraising event
DEVELOPING YOUR FUNDRAISING PLAN
CHAPTER 3
STEPS IN YOUR FUNDRAISING PLAN
SET YOUR GOAL
CREATE A BUDGET
IDENTIFY AGENCY ASSETS
DEVELOP YOUR STRATEGY
ESTABLISH FINAL PLAN
GET STARTED!
ESTABLISH A FUNDRAISING GOAL
WHAT DO YOU THINK IS A REASONABLE
DOLLAR AMOUNT ?
Fundraising Goal
DEVELOP A BUDGET
YOU WILL NEED TO THINK CAREFULLY ABOUT ALL OF YOUR EXPENSES AND THE INCOME OR REVENUE TO COVER THOSE EXPENSES
PRACTICE ON THE FUNDRASIING WORKSHEET 1, PAGE 49
Fundraising Budget
IDENTIFY AGENCY ASSETS
SKILLS, PEOPLE, YOUR AGENCY HISTORY, MISSION, AND REPUTATION CAN BE ASSETS
EXAMPLE: YOUR AGENCY HAS A LARGE VOLUNTEER BASE
YOU HAVE CREATIVE AND ARTISTIC PEOPLE ON YOUR BOARD
YOUR STAFF HAVE EXCELLENT MARKETING OR COMPUTER SKILLS
PRACTICE ON THE ASSETS WORKSHEET 2, PAGE 60
Fundraising Assets – People, Skills, and Equipment of Agency
DEVELOP YOUR STRATEGY
IDENTIFY WHAT FUNDRAISING TECHNIQUE YOU WILL USE TO EARN THE MONEY YOU NEED
MAKE SURE THE BOARD AND STAFF ARE SUPPORTIVE OF YOUR EFFORTS
THE PLAN SHOULD BE CONSISTENT WITH YOUR AGENCY MISSION AND GOALS
PRACTICE ON WORKSHEET 3, PAGE 66
ESTABLISH YOUR PLAN
DEVELOP A WRITTEN PLAN
SET A DATE
CREATE A TIMELINE WITH A MONTHLY CALENDAR OF ACTIVITIES TO COMPLETE
WRITE YOUR NARRATIVE WITH GOALS
Reference for Power points
Bray, Ilona (2016). Effective Fundraising for Nonprofits, 5th Edition, Nolo, CA.
PHOTOS https://creativecommons.org/licenses/