Domestic Violence fundraising event
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PowerpointChapter13OutreachViaTraditionalandSocialMedia.pptxOutreach Via Traditional and Social Media
Chapter 13
Stories & Traditional Media
Making up a Good Story
Who to Approach with a Story
Pitch and Place Stories
Protecting Your Nonprofit
Make Your Own News
Develop Your Own Stories for the Media
Get To Know the Local Traditional Media – Television & Radio & Newspapers
Be Careful What is Reported on Your Organization
Making a Good Story
You Must Create a New Story About Something Your Agency is Doing That is Newsworthy
Consider Shock, Conflict, an Anniversary for Your Agency, Some Big News, Like Getting A Grant
What’s the Hook? Think of What Your Agency is Doing That Can Be Developed Into a Story for the Media
What’s the Story Here?
Traditional Media
Traditional Media – Television, Radio, Print Ads, Newspapers, Brochures, Flyers
Traditional Media Will Categorize Stories – Breaking News, Features, Events
Get To Know Your Local Media Contacts
Read the Feature Stories in Your Local Papers to See Who is Writing the Stories
Are you Looking to Nationalize Your Story? Send to Major Wire Services
Radio Contacts – Get to Know the Producer
Television Contacts – Check Out Local Stations and News Shows
Using Traditional Media for Your Event
Placing Stories
Consider Writing a Press Release About Your Fundraising Event
Send Press Invitations to the Event So You Can Have Media Coverage
Write Letters to the Editor About Your Event
You May Spend A Lot of Time and Effort For Little Media Coverage
Be Careful – the Reporting May Be Inaccurate or Put the Agency in A Bad Light
Social Media
Facebook Has An Audience of One Billion Users Every Day
Twitter has 320 Million Users, Instagram 400 Million Users Everyday
A Growing Number of People Donate to Charities Online
Nonprofits that Use Social Media Raise Their Awareness, Donations, Volunteers, and Reputation
Create Your Agency Strategy – Choose an Agency Media Person to Do Your Postings So You Have Some Control
Post Regularly and Use Pictures of Staff, Volunteers, and Events
Using Social Media for Your Event
Regular Communication
Create Meaningful and Regular Contact with Your Donors
Create a List Serve and Send Emails of Agency Updates
Post Pictures of What Your Agency is Doing
Develop an Electronic Newsletter
The More Your Agency Interacts with Donors the More Likely Your Stories and Events Will Get Into Newsfeeds
Reference for Power points
Bray, Ilona (2016). Effective Fundraising for Nonprofits, 5th Edition, Nolo, CA.
PHOTOS https://creativecommons.org/licenses/
Use the Media to Grow Your Event
