Your presentation should include the exact below outline (each number represents one slide):
1. Introduction and description of the Product A and Product B. (Product Description).
2. Company’s Product Positioning in the U.S. market. (Product Positioning).
3. Each product’s market share (Product Market Share).
4. Each product’s targeted market. (Target Market)
5. Each Product competitive advantage. (Product Competitive Advantage).
6. Each product’s disadvantage (e.g., performance, function, cost, price, new entrant to the market, quality, reputation, consumer loyalty, brand loyalty, etc.). (Product Disadvantages).
7. Each Product’s launch success or failure. (Product Launch Success or Failure).
8. Each product’s competitive advantages with respect to the market. (Product Competitive Advantage).
9. Each product’s design improvement and enhancement. (Product Design & Feature Improvements).
10. Future outlook of each product in terms of market expandability due to technology intellectual property (IP) holder as an asset to the company. (Product Future Outlook).
11. Overall comparative analysis of both products. Use three high level criteria to compare the two products (e.g., technology development & design, IP, cost, price, quality, functionality, performance, consumer friendly, user friendly, etc.). (Comparative Analysis).
12. Provide your best recommendation of the two products for consumers’ choice.
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POWERPOINT.docx
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