Boardroom report

profileNams
posterpresentation.pptx

Brand

American brand

30 brands, 7484 properties in 131 countries

1927, 94 years ago

Bethesda, Maryland headquarter

Impacts

Positive

People praising for the brave act of Marriott of evacuation

Gained trust for future guest

Negative

Social media impact

Reputation risk

Impact on finance

Responses

Talked with different authorities for the permission of chartered boat in the dock in minimum hour

Requesting dock security for the permission to carry other stranded people

Bureaucratic red tape

Words for the people left behind by the area president

Stakeholder

Stranded people

President of the Marriott of that area

Local authorities

General manager

Dock security

Operation and security team

Chief executive Officer

Suggestions

Should have given prior notice to the non guest

Women, elderly people and kids should have been given priority

CEO should have responded kindly

Rescue Boat Only For Name Namrata Adhikari(21469145)

Case

After Hurricane evacuation process for the guest,30 plus non guest were left behind

1

 Cleve R. Wootson Jr.(2017/09/12), Why a Marriott rescue ship was forced to leave stranded tourists behind https://www.washingtonpost.com/news/worldviews/wp/2017/09/12/marriott-sent-a-rescue-ship-to-the-caribbean-after-irma-and-left-non-guests-on-the-dock/ ;The Washington Post

Micah Solomon(2017/09/12), The Inside Story of Marriott's High-Seas Rescue After Irma Stranded 620 Hotel Guests On St. Thomas https://www.forbes.com/sites/micahsolomon/2017/09/12/the-inside-story-of-marriotts-high-seas-rescue-of-620-hotel-guests-stranded-by-irma-on-st-thomas/?sh=8cec551654a2 ; Forbes

Madeline Stone(2017/09/13), Marriott sent a boat to rescue guests trapped on St. Thomas, but had to leave many other tourists stranded https://www.businessinsider.com/hurricane-irma-marriott-rescues-guests-leaves-others-stranded-2017-9?r=US&IR=T; Insider

Gary Leff (2017/09/13), So What REALLY Happened When Marriott Left 35 People Behind on St. Thomas? https://viewfromthewing.com/really-happened-marriott-left-35-people-behind-st-thomas/ ;View from the Wing

Cody Howard (2017/09/07) ;Facebook post, Us Virginia Island, https://www.facebook.com/cody.howard.796/posts/1482682588492260

Audra Diers-Lawson 2020, Crisis Communication, Abingdon ; Routledge