Assignment

Post 4

Please click on the link that will get you access cengage.com website:

https://account.cengage.com/login?SAMLRequest=fZLRauMwEEV%2FxejdtqTYaVbEKWFDIdANS5uWsm9Cnjhi7ZGrkZPN36%2FqNKV5aPUoZs69HGl%2B%2B69rkwN4sg4rJjLOEkDjaotNxZ62d%2BmM3S7mpLtW9mo5hD0%2BwOsAFJIlEfgQ1346pKED%2Fwj%2BYA08PdxXbB9CTyrPddzIDGCjG8iM63Iil4%2B0nDstp%2BVM7JA2L%2BWmWU7KG5asItqiDmOdD4oxbsBwBWpdY5Eld84bGHtVbKdbApasVxWzdcHlpJSiiEcWBS%2Bk4FJMhbyZxgmiAdZIQWOomOSSp%2FxHKuVWzJQoVMmzkk%2F%2BsOT54kW%2BeYmmkNRZRcUGj8ppsqRQd0AqGPW4%2FHWv4qjqvQvOuJa9m1NjoP9M%2BB6gL27Z4uLgeDxm7m%2FQZ4ujQToLT2Pcwdbgc%2BoPWHeA%2BuR637zq%2BlSHef65wsdTbmLmevXbtdac3iR2OnxdSWRivLF1uhtH1YDUg7E7CzXLF%2B8Z1x9k8R8%3D&RelayState=%252Foauth2%252Fv1%252Fauthorize%252Fredirect%253Fokta_key%253DiNEkjF58H6h1INxBEAB--qRbO2Hk4QiKVXobjx00IEM&SigAlg=http%3A%2F%2Fwww.w3.org%2F2001%2F04%2Fxmldsig-more%23rsa-sha256&Signature=AeLWfeZ7qJiKDtWvxaJpAz0hSGw%2Fbl6MuP2f%2B%2B3UwiX85aW3Of0%2B8c%2BmIQbPxZddhZAouAzsC6EDwQuFiT4K1tz%2BUeKeMXmc6x29Amq%2BTkcsTjQEwTqCEpp7VymM8zc9rYIWZqZ%2FLm%2BkapxULawz33zpE7qJ8%2BOEfpyq9GEmI9GRHbBK5Wv1%2B%2F4J0nr0MFkDRP3hp6Vqzmc3B8HxcpQ6QppIPYUc0iBsUhMxxBWHHCuOps3iVh7cglAbYcT1GbmXnDRwvsZRtxDdHiM0Tt%2FHF%2BsaPkQrFoci2RStRfA%2FtLttZkxDC4vApalYw3IsjH3hS23UOa%2BEOonCHtXlvNdZkw%3D%3D

Email: [email protected]

Password: CENGAGEPASS1m

Access The book Called: “Media/Impact” Then do the following assignment:

Paper Topic 1:

Read Chapter 10:  "Advertising: Catching Consumers".  Find at least 2 ads on your own and apply what you have read in this chapter to your ads. Upload a visual with your post.  Pay attention to "15 Ways Ads Appeal to Consumers" on page 212 as well as, "Ads Share Three Characteristics" on pages 203 to 205.  In addition to this, comment about American advertising/our culture and its effects on American spending, etc. as it relates to the ads you chose.

Your paper must be done in 2 full pages.