5 Questions in 2 Hours

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PossessionandSelfidentity.docx
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Article “Possessions and Extended Self”

1. Read Section “Mastery of Possessions and Human Development” pp. 146 – 148

· Do functions that possessions fulfill in our lives are constant over our life spans?

· Explain the relationship between self and possessions in each stage of our life spans: infant and children, adolescence and adulthood, and old age.

· Discuss marketing implication for each stage

2. Read Section “Maintaining Multiple level of self” pp. 152 – 154

· What are different levels of self? Describe each level

· How consumption objects are incorporated into extended self at each level?

3. Read section “Pet as extended self” pp.155-156

· Explain how pet owners incorporate their pets into their extended self