Portfolio Project
Michelle_Michy
PortfolioProjectMKG3401.pptxPortfolio Project Option#1
Savannah Morrical
Colorado State University Global
Course Code: MKG330
Dr. Laurie Barnes
February 2021
Les Mills visual Celebrity Ad for social media
For my portfolio project I would like to use Dwayne Johnson for my celebrity.
He is a known fitness enthusiast
He has 15 million followers on twitter
The new product lunch for the brand Les Mills will be an on-demand fitness program targeted for school aged children.
Since a lot of children are doing remote learning and are stuck in front of a screen for hours. The new product launch will be targeted to children and families to be active at home.
The visual ad will use the celebrity Dwayne Johnsen using the service with this children being active as a family.
Notes: Cardonza, R. (December 17, 2020) Dwayne Johnson’s Sweetest Quotes About Fatherhood, Raising His 3 Daughters. US Magazine. retrieved from https://www.usmagazine.com/celebrity-moms/pictures/dwayne-johnsons-sweetest-quotes-about-3-daughters-fatherhood-pics/
Figure 1
Dwayne “The Rock” Johnson and children
References
Cardonza, R. (December 17, 2020) Dwayne Johnson’s Sweetest Quotes About Fatherhood, Raising His 3 Daughters. US Magazine. retrieved from https://www.usmagazine.com/celebrity-moms/pictures/dwayne-johnsons-sweetest-quotes-about-3-daughters-fatherhood-pics/
Johnson, D.[@TheRock](2020, December 20). CEO: Seven Bucks Companies. Twitter. Retrieved from https://twitter.com/TheRock
