Final

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PoliticalEconomyProfile.docx

Political Economy Profile

 

General Guidelines

 

You will develop a political economy profile for one non-U.S. company in the broadly defined global digital industries. You should pick a company based on your academic and professional interests, as well as in consultation with me. The company cannot be the one that has been studied in our course readings. You will write a political economy profile report on this company drawing upon research from: at least five news reports on the company, three scholarly sources including course readings and/or theories and concepts from lectures, and publicly accessible information from the company’s websites and stock reports if the company is publicly listed. This 4-6-page profile report should include two of the following four aspects: (1) corporate history and structure, (2) political profile, (3) economic profile, and (4) cultural profile. This assignment is worth of 200 points to your final grade.

 

Step 1: Decide a topic. Within the first 2 weeks of the class, explore your own interests in global digital industries and pick a company upon which you would like to build a political economy profile. You will discuss your topic with the instructor in class and get approval of the topic on Wednesday, January 15.

 

Step 2: Develop a project proposal. Write a 2-page project proposal which states the rationale for the selected industry and company. You must submit one hardcopy of the project proposal for evaluation on Wednesday, January 22. The Project Proposal is worth 50 points of your final grade.

 

Project Proposal Guidelines:

§  Identification of a non-U.S. company

§  Introduction of the company’s background

§  Identification of possible sources:

o   News reports

o   Scholarly sources

o   Public information about the company

§  Outline of the project plan and timeline

§  Discussion on potential problems and/or challenges for your project

 

Step 3: Meet with the instructor. Each student will schedule an individual meeting with me in Week 5. The meeting will take 10-15 minutes. During the meeting, I will provide feedback to your project and discuss your questions.

 

Step 4: Develop your final report. Work on your political economy profile which is about 4-6 pages in length and should include information on two of the following four aspects: (1) corporate history and structure, (2) political profile, (3) economic profile, and (4) cultural profile. As a written work, one hardcopy of the final report will be submitted in class on Wednesday, March 11. The political economy profile report is worth 100 points of your final grade.

 

Final Profile Report Guidelines:

§  Introduction:

-       What company is your profile about?

-       Why do you choose this company?

-       What does this company do?

-       In which region/ country is this company based?

-       What will you include in your profile?

§  Choose two of the following four aspects to examine and explicate:

-       (1) Corporate history and structure:

•       When and where was the company established? How has the company developed? Who are the owners of the company and how has the company’s ownership and control evolved?  

•       What subsidiaries and/or joint ventures does the company have?

-       (2) Political profile:

•       Who are the board of directors and important managerial personnel?

•       How are these people connected to political and/or corporate entities? What can you find about their ties to governments and/or other companies?

-       (3) Economic profile:

•       What are the company’s complete lines of products?

•       What are its expansion strategies? Who are the major labor force and what can you find about the working conditions?

-       (4) Cultural profile:

•       Who are the company’s main audiences and/ or consumers? What is its marketing strategy?

•       What is the company’s ideology and value, if any? What kind of the cultural impacts does the company have?

§  Summary and Conclusion

 

Reference Requirements:  Your political economy profile must draw upon research from:

§  Five news reports on the company

§  Three scholarly sources including course readings and/or theories and concepts from lectures

§  Publicly accessible information such as the company’s websites and stock reports if the company is publicly listed

Format: 

§  4-6 pages in length

§  Double-spaced, numbered pages

§  1 inch margins on all four sides

§  12-point Times New Roman font

§  Use of proper and consistent citations

§  Include a list of references for any works cited 

 

Step 5: Present your project. You will create a poster presentation and introduce your company profile to others during the last two class sessions (Monday, March 9/ Wednesday, March 11). I will divide the class into two sessions. In each session, one half of the students will be the presenters while the other half will be the audiences. Each student must be present in both sessions to either present their posters, or view other students’ posters. Failure to be present in both sessions will result in deductions of points. After presentation, you will upload an electronic copy of your poster (in PDF or JPG) to Canvas as part of the evaluation. The poster presentation is worth 50 points.

 

Poster Presentation Guidelines:

§  Title: Includes the company name and your name

§  An overview of the company

§  Two of the four aspects on the company profile out of your choice

§  Sources used in the project

 

Layout and Design:

§  A1 poster size (24 in by 36 in or a similar size within an inch or two)

§  Font size:

o   Title: Largest font size, 65-96 pts

o   Subtitles: Next largest font size: 36- 45 pts

o   Body text: 18-27 pts

o   Avoid using all caps

§  Colors and space:

o   Limit colors to 2 or 3

o   Use consistent colors and spacing between each element of the poster

§  Format:

o   Your poster should read from top left to bottom right

o   Avoid including too many words

o   Use bullet points to highlight the most important information

 

 

 

Grading Guidelines

 

Project Proposal

Identification of a non-U.S. company

10 points

Introduction of the company’s background

10 points

Identification of three types of sources

15 points

Outline of the project plan and timeline

10 points

Discussion on potential problems and/or challenges

5 points

Total 

50 points

Final Report 

Use of proper sources

10 points

Two of the following four aspects

(1) Corporate history and structure

40 points

(2) Political profile

40 points

(3) Economic profile

40 points

(4) Cultural profile

40 points

Format and grammar

10 points

Total

100 points

Poster Presentation

Present a complete and well-designed poster in one poster session

20 points

Attend other students’ poster session(s) and view their posters respectfully and actively

20 points

Upload an electronic copy of the poster to Canvas

10 points

Total

50 points

Total

200 points