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Chapter 23

Data Collection in Qualitative Research

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Question

Tell whether the following statement is true or false:

Qualitative studies typically adopt flexible data collection plans that evolve as the study progresses.

Copyright © 2017 Wolters Kluwer Health | Lippincott Williams & Wilkins

Answer

True

Qualitative studies typically adopt flexible data collection plans that evolve as the study progresses. Self-reports are the most frequently used type of data in qualitative studies, followed by observation.

Copyright © 2017 Wolters Kluwer Health | Lippincott Williams & Wilkins

Fieldwork Issues

  • Gaining participants’ trust
  • Pacing data collection to avoid being overwhelmed by the intensity of data
  • Avoiding emotional involvement with participants
  • Maintaining reflexivity

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Plans

  • How data will be recorded and stored
  • Technical equipment

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Unstructured and Loosely
Structured Self-Reports

  • Latitude in questions and answers
  • Yield rich narrative data

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Types of Qualitative Self-Reports

  • Unstructured interviews
  • Semistructured interviews
  • Focus group interviews
  • Joint interviews
  • Life histories
  • Oral histories

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Types of Qualitative Self-Reports (cont.)

  • Critical incidents interviews
  • Diaries and journals
  • Think-aloud method
  • Photo elicitation interviews
  • Self-report narratives on the Internet

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Question

Tell whether the following statement is true or false:

Qualitative researchers sometimes collect unstructured observational data, often through participant observation.

Copyright © 2017 Wolters Kluwer Health | Lippincott Williams & Wilkins

Answer

True

Qualitative researchers sometimes collect unstructured observational data, often through participant observation. Participant observers obtain information about the dynamics of social groups or cultures within members’ own frame of reference.

Copyright © 2017 Wolters Kluwer Health | Lippincott Williams & Wilkins

Preparing for Qualitative Interviews

  • Ensure that interviewers and respondents have a common vocabulary.
  • Develop and word questions to be asked; become familiar with questions.
  • Conduct a practice interview.
  • Decide how to present oneself to participants.
  • Decide on settings for data collection.
  • Obtain needed supplies.

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Conducting Qualitative Interviews

  • Take steps to “break the ice” to put participants at ease.
  • Share pertinent information about the study with participants.
  • Develop rapport to gain participants’ trust.
  • Listen intently to guide subsequent questioning.

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Conducting Qualitative Interviews (cont.)

  • Probe for information as needed.
  • Be ready to handle emotionality.
  • Be prepared to manage crises (e.g., interruptions, equipment problems).
  • Achieve a positive closure.

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Observation in Qualitative Studies

  • Unstructured observation in naturalistic settings:
  • Includes participant observation

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Getting Started in a Participant Observation Study

  • Getting an overview
  • Gaining entrée
  • Establishing rapport/developing trust

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Question

Tell whether the following statement is true or false:

Observations tend to become more focused over time, ranging from descriptive observation to focused observation.

Copyright © 2017 Wolters Kluwer Health | Lippincott Williams & Wilkins

Answer

True

Observations tend to become more focused over time, ranging from descriptive observation (broad observations) to focused observation of more carefully selected events.

Copyright © 2017 Wolters Kluwer Health | Lippincott Williams & Wilkins

Observations

  • Descriptive observation
  • Focused observation
  • Selective observation

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Question

Tell whether the following statement is true or false:

Participant observers usually select events to be observed through mobile positioning by observing from a fixed location.

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Answer

False

Participant observers usually select events to be observed through a combination of single positioning (observing from a fixed location), multiple positioning (moving around the site to observe in different locations), and mobile positioning (following a person around a site).

Copyright © 2017 Wolters Kluwer Health | Lippincott Williams & Wilkins

Observational Locations in Participant Observation

  • Single positioning: staying in one location
  • Multiple positioning: moving around the site to get different perspectives
  • Mobile positioning: following a single participant as he or she moves to different locations

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Methods of Recording Unstructured Observations

  • Log (field diary)
  • Field notes
  • Descriptive (observational) notes
  • Reflective notes
  • Methodologic notes
  • Theoretical notes (or analytical notes)
  • Personal notes

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