Marketing
Evonth
Podcast3InternationalLaw.pptxSession 4 – Podcast 3: International Law
BUS 343 International Marketing
1
Bases for Legal Systems
2
Marxist-socialist Law
Derived from Marxist-socialist philosophy
Common Law
Derived from English Law
Civil or Code Law
Derived from Roman Law
Islamic Law
Based on interpretation of the Koran
Legal differences and restraints
Anti-dumping laws:
a firm cannot export at a lower price than what it charges in its home market
Food safety laws:
Sanitary and Phytosanitary (SPS) regulations
3
Marketing Laws
All countries have laws that specifically regulate marketing activities in areas of:
promotion
product development
labelling
pricing
channels of distribution
Variation in interpretation and enforcement between countries can cause problems for firms that operate in international markets
Influencing politics and laws
Work with people who understand the political and legal systems
Engage in multilateral negotiations
Develop coalitions
Lobby politicians
5
International law
6
Paris Convention
Hundred nations have agreed to recognise the rights of all members in the protection of trademarks, patents and other property rights
Madrid Arrangement
Twenty six countries in Europe have agreed to automatic trademark protection for all members
Inter-American Convention
Provides protection similar to that of the Paris Convention
Concept check
After studying this topic, you should be able to understand and explain:
How political environment and stability influence international marketing
How to evaluate and mitigate risks & controls associated with investments in foreign markets
Understand the bases for today’s legal systems
