Marketing
Evonth
Podcast1MarketCharacteristicsandStatistics.pptxSession 2 – Podcast 1: Market Characteristics and Statistics
BUS 343 International Marketing
1
Learning Objectives
After studying this topic, you should be able to understand and explain:
Understand key variables used to analyse markets
Understand purchasing power parity as a key concept
Describe variations in infrastructure around the world
2
‘It’s the economy, stupid!’
Newly industrialised countries (NICs)
Newly industrialising economies (NIEs)
BRIC group: Brazil, Russia, India and China
Organization of Petroleum Exporting Countries (OPEC)
1500–1750
Six decades of economic growth
1500–1750
The world economic pyramid
Market Characteristics
6
Population
Age; Life expectancy; Household size; Urbanisation
Income
Initial screening
Consumption patterns
Necessities
Infrastructure
Energy consumption
Per capita GNP = purchasing power
PPP
Classification family incomes
Engel’s law
Regional differences
Inflation
Distribution capabilities
Communication systems
Digital divide
Economic environment on Social Development
7
Regional economic integration
Concept check
After studying this topic, you should be able to understand and explain:
The key variables used to analyse markets
Purchasing power parity as a key concept
Variations in infrastructure around the world
9
