Assignment - PMP Overview
Unit 02 Linking Objectives - Sample.docx
1
In addition to the ‘Tips for Completing the PMP Assignments’ found on the course homepage, I have put together the below ‘aid’ to help you better see the relationships between Business Objectives and Project Objectives.
The sample project is fictional and your project may be very different but this example should help you understand how Project Benefits tie up thru Project Objectives all the way up to Business Objectives.
Clearly communicating the relationship between Business Objectives and Project Objectives is critical for project success. Your aim for this assignment is to identify and clearly communicate these links for your own project. I.e. show how your project is important for meeting Business Objectives.
Note: This aid does not cover section 2.3 the ‘Project Purpose or Justification’ narrative – which is a very important component of the Unit 02 assignment and must also be completed to get full credit.
Unit 02 Assignment “OBJECTIVES” (This sample does not include the required project justification narrative) Sample Project: Strategic Document Outsourcing:
1. Employ a third party printer to leverage their specialized high volume equipment and postal optimization capabilities. AND
2. Implement paperless output allowing customers to choose print or paperless
2.4.1 Primary Business Objectives
Bulleted statements of the measurable Business Objectives required in order to achieve the project objectives.
Reference No.
Business Objective Description Specific Goal
01 Control expenses Reduce cost of printing & postage by 15% by 2020
02 Strengthen customer relationships Increase market share by 5% by 2020
Unit 02 Linking Objectives - Sample.docx
2
Unit 02 Linking Objectives - Sample.docx
3
2.4.2 Project Objectives
Provide brief statements of the Project Objectives that will be achieved in the project. There may be numerous Project Objectives to support each Business Objective. These objective statements should be stated in terms that are specific and quantifiable.
Business Objective Ref. No.
Project Objective Ref. No.
Project Objective Description
01 1 Establish electronic interface with 3rd party printer
01 2 Establish capability for customer to view their data via a portal (as opposed to receiving printed material)
01
02 3
Establish capability for customer to register for paperless output and ‘self-manage’ their preference
02 4 Design and complete a campaign to introduce paperless output to customers and motivate customers to sign up for paperless output
Unit 02 Linking Objectives - Sample.docx
4
2.4.3 Benefits
List bulleted statements of the benefits to be achieved by successful completion of the project. These statements can relate to tangible and intangible business goals, strategic goals, or core processes. They can indicate who will benefit and how the benefits may be seen. Proj Obj 1: Establish electronic interface with 3rd party printer
Benefit 1.1: Paper costs (per sheet) reduced
Benefit 1.2: Printing costs (per image) reduced
Benefit 1.3: Postage costs (per package) reduced
Benefit 1.4: Reduced need for in-house printing equipment
Proj Obj 2: Establish capability for customer to view their data via a portal
Benefit 2.1: Total paper usage reduced
Benefit 2.2: Total printing (images) reduced
Benefit 2.3: Total postage usage reduced
Proj Obj 3: Establish capability for customer to register for paperless output
Benefit 3.1: Satisfies customer desire to self-manage how they want to receive their data.
Benefit 3.2: Simplifies company role in managing customer preferences
Benefit 3.3: Functionality differentiates company from competitors.
Proj Obj 4: Complete paperless output campaign
Benefit 4.1: Company gets higher exposure to customer
Benefit 4.2: Customer becomes more aware of company tech tools
Benefit 4.3: Company is differentiated from competitors.
Benefit 4.4: Maximizes sign up rate for paperless output – which leads to maximizing the savings incurred through paperless output
Unit 02 Linking Objectives - Sample.docx
5
2.5 Project Success Criteria (Chapter 1)
Identify measurable criteria that define success for the concept.
Communication protocol established with third party printer – Daily transmission completed in less than 30 minutes
Printed output is balanced/reconciled with daily data transmission by 6:00 AM
Printed output is in the mail by 7:00 AM
Per image printing costs reduced 1.0%
Per image printing costs reduced 0.75%
Per package postage costs reduced 0.5%
In-house printing volume reduced 85%
Including log-in, customers can register for paperless output in less than 1 minute and in 5 clicks or less
Over two month period, customers informed of new paperless output option via 2 or more different media
(One year after paperless campaign closes) Paper, Postage, and Printing expenses reduced by 10%