BMGT

1.  What are the two dimensions critical to defining a company’s business-level strategy?

2. What are the generic strategies? How does an organization achieve these strategies?

3. What are the limitations of the generic strategies?

4. What is a best-cost strategy?

5. What does it mean to be ‘stuck in the middle’?

6. When does a best-cost strategy work best?

7. What is a major risk associated with the best-cost strategy?

8. Why do some company concentrate on a single industry while others focus on multiple industries?

9. Describe vertical integration and explain why companies use this strategy.

10. What are two types of diversification and when should they be used?

11. Why and how would a company retrench or restructure?

12. What are three concentration strategies? 

13. What is horizontal integration and identify two reasons why horizontal integration fails?

14. What is backward vertical integration?  What are some examples?

15. What is forward vertical integration?  What are some examples?

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