Need someone to help with small cases

Please find the articles as promised:

Identity:

https://www.marketingweek.com/2018/09/26/weight-watchers-danger-losing-identity-wellness-push/

https://www.marketingweek.com/2018/09/12/beer-brand-overhauled-identity-just-months-after-launching/

https://www.marketingweek.com/2018/09/03/debenhams-comes-out-fighting-with-new-brand-identity/

https://www.campaignlive.co.uk/article/debenhams-enters-christmas-fray-campaign-spotlighting-thoughtful-givers/1498284

https://www.campaignlive.co.uk/article/why-its-time-start-spending-radio/1495951

https://www.campaignlive.co.uk/article/best-british-brands-fairy/1494641

https://www.campaignlive.co.uk/article/channel-4-rebrands-digital-channels-compete-cluttered-tv-landscape/1494140

https://www.campaignlive.co.uk/article/bbc-two-rebrands-idents-give-artistic-freedom-animators/1494104

https://www.campaignlive.co.uk/article/virgin-atlantic-virgin-holidays-show-magical-side-travel-first-joint-marketing-campaigns/1492637

https://www.campaignlive.co.uk/article/rnib-marks-150th-anniversary-brand-refresh/1492252

Image:

https://www.marketingweek.com/2018/10/22/carolyn-mccall-itv-cosy-amazon-netflix/

https://www.campaignlive.co.uk/article/4-steps-social-media-success-when-jobhunting/1499099

https://www.campaignlive.co.uk/article/twitter-appear-first-time-piccadilly-lights/1497396

https://www.campaignlive.co.uk/article/mars-youtube-ads-withdrawal-creates-opportunity-itv-online/1489623

Emotion

https://www.marketingweek.com/knowledge-bank/white-paper/how-to-use-personalisation-and-emotion-to-bring-campaigns-to-life/

https://www.marketingweek.com/2018/09/13/easyjet-marketing-campaign-beyond-value-for-money/

Loyalty:

https://www.marketingweek.com/2018/11/07/ms-weve-got-to-fix-sparks/

https://www.marketingweek.com/2018/10/24/the-failure-of-asos-a-list-shows-you-dont-need-a-loyalty-scheme-to-drive-loyalty/

https://www.marketingweek.com/2018/10/12/samsung-smart-homes-gamechanger-for-loyalty/

https://www.marketingweek.com/2018/10/11/dangerous-conflate-frequency-with-frequency/

https://www.marketingweek.com/2018/09/13/john-lewis-and-waitrose-to-trial-combining-loyalty-schemes/

https://www.campaignlive.co.uk/article/tv-medium-likely-create-positive-response-consumers-say/1496694

https://www.campaignlive.co.uk/article/combining-john-lewis-waitrose-loyalty-schemes-no-brainer/1493163

https://www.campaignlive.co.uk/article/music-legend-nile-rodgers-strums-business-brands-data/1491958

Quality

https://www.marketingweek.com/2018/09/20/tescos-jacks-simple-branding/

https://www.marketingweek.com/2018/10/26/this-girl-can-campaign/

https://www.marketingweek.com/2018/11/06/tesco-christmas-ad-campaign-2018/

https://www.campaignlive.co.uk/article/young-adults-trust-cinema-ads-video-ads-research-finds/1518952

https://www.campaignlive.co.uk/article/r-ga-grey-adam-eve-ddb-sign-snapchat-lens-creative-partners/1518930

Awareness

https://www.marketingweek.com/2018/04/10/asos-instagram-advertising/

https://www.campaignlive.co.uk/article/desperados-became-credible-voice-party-culture-hot-air-balloons-light-shows/1519148

https://www.campaignlive.co.uk/article/andrex-raises-awareness-sanitation-pop-up-toilet/1519060

https://www.campaignlive.co.uk/article/santander-creates-invisible-cinema-highlight-data-fraud/1519048

https://www.campaignlive.co.uk/article/femininity-flux-new-era-marketing-women/1498883

https://www.campaignlive.co.uk/article/network-rail-refresh-15m-creative-agency-roster/1499114

https://www.campaignlive.co.uk/article/loreal-facebook-perfect-match-targeting-female-millennials/1498273

https://www.campaignlive.co.uk/article/john-lewis-runs-first-out-of-home-campaign-bought-real-time/1498349

https://www.campaignlive.co.uk/article/mtv-emas-offer-showcase-social-media-insurgent-tiktok/1498162

https://www.campaignlive.co.uk/article/lexus-ad-no-human-created/1498740

https://www.campaignlive.co.uk/article/mtv-emas-offer-showcase-social-media-insurgent-tiktok/1498162

https://www.campaignlive.co.uk/article/problem-using-nostalgic-memories-drive-brand-awareness/1496426

https://www.campaignlive.co.uk/article/mother-daughter-repair-family-bonds-latest-tui-spot/1494970

https://www.campaignlive.co.uk/article/stylist-taking-ingredients-its-london-recipe-nationwide/1492309

Attitude

https://www.marketingweek.com/2018/10/09/marketoonist-on-customer-satisfaction-survey-fatigue/

https://www.marketingweek.com/2018/10/09/marketoonist-on-customer-satisfaction-survey-fatigue/

https://www.campaignlive.co.uk/article/hit-peak-apple/1519142

Purchase intention

https://www.campaignlive.co.uk/article/dorset-cereals-campsite-takeovers-took-breakfast-level/1496208

Target customers

https://www.marketingweek.com/2018/09/26/luxury-brand-online-offline/

https://www.marketingweek.com/2018/10/30/messaging-brands-customers/

https://www.campaignlive.co.uk/article/vodafone-helps-young-people-find-jobs/1495736

https://www.campaignlive.co.uk/article/want-people-remember-brand-try-7-things/1494215

https://www.campaignlive.co.uk/article/2018-d-ad-annual-comes-helpful-guide-new-creative-talent/1494630

https://www.campaignlive.co.uk/article/best-british-brands-bbc/1494621

https://www.campaignlive.co.uk/article/whats-problem/1494325

https://www.campaignlive.co.uk/article/vodafone-helps-young-people-find-jobs/1495736

https://www.campaignlive.co.uk/article/dynamic-planning-maximise-ad-effectiveness/1496118

https://www.campaignlive.co.uk/article/elizabeth-arden-seeks-younger-crowd-shoreditch-activation/1496579

https://www.campaignlive.co.uk/article/adidas-brand-chief-our-talented-marketers-want-just-brief-agencies/1497736

https://www.campaignlive.co.uk/article/campaign-event-awards-2018-digital-experience/1493862

https://www.campaignlive.co.uk/article/campaign-event-awards-2018-creative-event-year/1493841

https://www.campaignlive.co.uk/article/mtv-emas-offer-showcase-social-media-insurgent-tiktok/1498162

https://www.campaignlive.co.uk/article/coke-truck-returns-revamped-ad-starring-zero-sugar-variant/1498254

https://www.campaignlive.co.uk/article/coke-truck-returns-revamped-ad-starring-zero-sugar-variant/1498254

https://www.campaignlive.co.uk/article/holly-willoughby-returns-m-s-clothing-christmas-campaign/1498382

Brand extension

https://www.campaignlive.co.uk/article/campaign-event-awards-2018-event-team/1493881

https://www.campaignlive.co.uk/article/kelloggs-falls-foul-tv-junk-food-rules-ad-healthier-coco-pops-granola/1489849

https://www.campaignlive.co.uk/article/campaign-event-awards-2018-event-team/1493881

Brand positioning

https://www.marketingweek.com/2018/07/24/subway-on-its-global-transformation-innovation-and-the-exponential-rate-of-change-in-the-industry/

https://www.marketingweek.com/2018/09/06/heineken-on-its-new-marketing-strategy-its-an-evolution-not-a-revolution/

https://www.marketingweek.com/2018/09/07/o2-launches-new-positioning/

https://www.marketingweek.com/2018/09/20/tescos-jacks-simple-branding/

https://www.campaignlive.co.uk/article/uks-favourite-youtube-ads-bmw-tops-apple/1519154

https://www.campaignlive.co.uk/article/does-shortlist-closure-sound-death-knell-mens-print-magazines/1519102

https://www.campaignlive.co.uk/article/movers-shakers-mcdonalds-proximity-facebook-havas-london/1519105

https://www.campaignlive.co.uk/article/kfc-fcking-clever-campaign/1498912

https://www.campaignlive.co.uk/article/does-new-agency-holding-company-look-like/1518963

https://www.campaignlive.co.uk/article/shortlist-shuts-print-publisher-rebrands-stylist-group/1509195

https://www.campaignlive.co.uk/article/kahlua-appoints-droga5-london-three-way-pitch/1499090

https://www.campaignlive.co.uk/article/ebay-advertising-launches-insights-influence-offering/1499064

https://www.campaignlive.co.uk/article/creativity-data-+-imagination-+-empathy/1498874

https://www.campaignlive.co.uk/article/making-ad-cadbury-secret-santa/1498480

https://www.campaignlive.co.uk/article/pitch-update-co-op-ioc-gambleaware-dune/1497945

Message strategy

https://www.campaignlive.co.uk/article/media-creative-20-needs-just-data-x-content-x-tech/1498649

https://www.campaignlive.co.uk/article/wonderhood-bolsters-team-hires-4creative-w-k-bbh/1493889