Need a paper done

Please describe at least one application of the Long Tail principle. You may want to either:

-          Find an existing example by searching the Internet, but make sure to describe it / explain it well. Reference the source (just the URL is OK), but make sure to go beyond the original article by providing your own additional insights/ideas/analysis/comments.

Or:

-          Use a hypothetical example, for example, describe how you might use the long tail principle in your own (hypothetical) e-commerce business.

Submission should be about 200-250 words in length. 

If referencing any website, please just provide a link. No need for formal APA referencing in this online forum format.