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PlanningtheFutureatGalaxy.docx

Running Head: PLANNING THE FUTURE AT GALAXY 1

PLANNING THE FUTURE AT GALAXY 2

Planning the Future at Galaxy Toys

A SWOT analysis is an analysis that is used to provide a given investment project or a company a number of ideas regarding the aspects that they have at their disposal. A SWOT analysis provides the company’s respective strengths, weaknesses, opportunities as well as threats as indicated in the initials of the SWOT analysis. In Creating a SWOT analysis for Galaxy Toys involves quite a wide range of research both of the factors that are internal to the company and those that are external and that the company cannot change easily, but can use or avoid them to prosper economically. The external factors make up the opportunities and threats part of the SWOT analysis which are the positive environments that can provide the company with advantages and negative situations that can challenge the prosperity of the company respectively. Internal factors, on the other hand, form the strengths and weaknesses part which mean the factors that place the company at an increased advantage and factors of the company that tends to place it in a more disadvantaged situation compared to its competitors respectively. With a clear differentiation of the factors that make up a SWOT analysis, a successful analysis can be done with an evaluation of the aspects of Galaxy toys available.

The Payload 9 and the MMTJE1

Opportunities

In evaluating the payload 9, it has a number of strengths in itself in that the toy meets the NASA international standards for toys. In meeting the standards t toys internationally, the Payload 9 toy will be able to venture into toy markets without any problems as it will be a legal product. Being legal also translates that the Payload 9 will be able to stay in the market for the longest time possible as long as the forces of demand and supply allow it without any legality problems facing it.

The Payload 9 toy is additionally a child-friendly toy as it is easy to use. Many children under the age of 10 will prefer the toy as it is easily and safe to use without any supervision from their parents. Parents will as well prefer the Payload 9 toy for their kids as it will give them a peaceful time when the kids play with the toy because it does not have the potential to harm the kids in any way.

The MMTJE1, on the other hand, is a wow toy and many kids are likely to be interested in buying it for the purposes of adventure. The MMTJE1 is also a new toy product in the market and it is therefore highly likely to attract a lot of attention from many children. In addition to these, the toy is highly adventurous and many kids above the age of 10 will be highly likely to purchase it.

Threats

The Payload 9 toy is not a wow toy and of many kids would not prefer it for being too simple and obvious to many children. For the children in the age of above ten years, they would rather have a more complex and interesting toy to use than the Payload 9. It is as well a toy that has been in the toy market for some time and many children might not prefer it if they need a toy that can allow them to have fun. In adventurous kids as well the Payload 9 would be less preferred as it does not have any adventure to offers the kids.

One of the main disadvantages that are associated with the production of the MMTJE1 is that the toy is not approved by the NASA international standards for toys. With this aspect, the toy is likely to face situations of being illegalized out of the market by the authorities. Having chances of being illegal places the company at a high risk of losing the whole possible increase in company sales that the toy is likely to bring the company.

On the other hand, the MMTJE1 has its own weaknesses in that it is a more complex toy with advanced and more complex features as well. Having such characteristics makes it hard for younger kids to use on their own and this requires a parent or older person supervision. In this case, the company faces a disadvantage in producing this toy as it can only suit the older kids.

Strengths

There are several strengths that the company has in the production of the Payload 9 toy. The payload 9 is not a new product at galaxy toys and therefore its production process will be easier for the company. The production cost of payload 9 that is required to meet the Christmas market demand is as well friendly to the current year budget of galaxy toys and therefore it does not inconvenience or strain the company in any way. In terms of personnel, materials and overall requirements of production, the payload 9 toy does not require additional investment as it can adequately exploit the available resources for its production to be met. The labor requirements as well do not put galaxy toys on any search for additional labor or for increased hours of labor to meet the production requirement. Additionally, the company has experience in producing the Payload 9 toy and it can therefore not face any difficulties in the process of production.

One of the greatest strength associated with the MMTJE1 toy is that the toy is likely to give the company a high level of increase in sales. Apart from increasing the sales by high rates, the toy is likely to increase the sale of related books and toys at a significant rate. It is expected to survive the toy market for a short time, but it is already accorded very high estimates of the sales increase. It’s, therefore, a worthy risk to make for the possible benefits it brings the company. The MMTJE1 is additionally a new product for the company to produce which could lead to possible threats for the company. These threats could exist in the event of the company not being able to carry out the production of the toy successfully. It will pose a great disadvantage if the company cannot make a successful; production of the toy which would translate to terrible losses for the company.

Weaknesses

Producing the payload 9 toy does not seem to have any weakness for the company except for that it does not have a high level of potential to increase the sales of galaxy toys by 6.8%. A 6.8% increase in the level of sales is quite low and the company will not have any significant change in the level of its sales in the previous financial year.

Producing the MMTJE1 toy, on the other hand, has a number of weaknesses for the galaxy toys company for a number of reasons. The toy has a numerous inputs requirement which is likely to strain the company’s current budget by a great deal. If the company chooses to produce the toy, it will have to face a $300,000 increase to the currenE1 toy. It is, therefore, clear that producing the MMTJE1 is likely to strain the budget of Galaxy toys by a great deal.

Recommendation

On evaluating the two production options of the two toys, it is clear that producing the MMTJE1 toy poses a greater challenge to the company in term of input requirement as well as personnel and labor requirements. It is, however, the most promising toy in terms of the possible profits that the toy could earn for the Galaxy toys company. If the company is to manage the budget o producing the MMTJE11 toy, it would be the stronger option to secure an increase in the level of sales that the company will have in the next two years.

Producing the Payload 9, on the other hand, has a number of benefits in that it does not add any extra costs to the company that is out of the margins of the budget of the current year that the company has. By giving the company an easy time in producing the Payload 9, it gives the company the opportunity to continue with its other processes as normally planned as it does not interfere with other budget allocations of the company. The toy does not need additional skilled personnel or increased hours of labor. In this aspect, therefore, the Payload 9 toy does not pose any investment challenges to the Galaxy 9 company. It additionally does not need any technological innovation as it can use the existing technology and because it is not a new product to be produced by the company.

Short-Term Goals and Objectives

Goals

Production of quality MMTJE1 toys must start February 20th, 2017.

Production of quality MMTJE1 toys must start by July 1, 2017.

Completion dates for new personnel hire set.

Completion dates for material purchase and delivery set.

Additional personnel must be hired by February 20th 2017.

3D printers must be purchased by February 20th, 2017.

New packages should be palletized by May 1, 2017.

Shipping should begin immediately upon the nod from Quality Control.

Shipping should begin July 1, 2017

Completion dates for 3D programming, training and installation set.

The options that were chosen as goals were those that involved a statement of aspirations that are aimed for the future. These aspirations were seen to be a certain point of focus f the company so that it could keep getting nearer to a point of success. It is therefore the aspect of being aspirations to be achieved in the future that best placed the statements as short term goals of the company.

Objectives

Dates for starting production set.

Completion dates for QC standards will be determined by QC

MMTJE1 quality toys production.

Materials must be state of the art.

3D printers must be purchased and installed by November 1, 2016

The first MMTJE1 toys should be produced by December 1, 2016.

QC should evaluate first toys by December 31, 2016.

Safety standards should be determined by QC by May 1, 2016.

Materials must be purchased by and delivered by July 1, 2016.

Personnel for all production functions must be organized by March 31, 2016.

IT must confirm programming for 3D printers is complete by June 1, 2016.

3D machine operators must be trained by October 31, 2016.

Maintenance for 3D printers must be done daily.

Personnel must be cross trained on the 3D printers.

Training on new equipment must be done by October 31, 2016.

Marketing will determine shipping start date.

Shipping start dates should be determined.

Dates for personnel hire set.

Objectives were chosen on the basis of acting as providing the steps or the plans of actions that the company requires in order to meet its stated goals. Objectives provide a system or a style o operation that ensures that the company is able to achieve respective goals and therefore they participate a great part in enabling the company to attain its goals.