CULTURAL ISSUES A COMPANY FACES WHEN EMERGING IN A NEWMARKET

OVERVIEW / PLAN

- 1. METHODOLOGY CHAPTER

- Analysis of secondary data / No interviews / Not US focused

The whole methodology needs to be changed to explain secondary data ONLY

2. RESEARCH CHAPTER (approx 2000 - 2500 words)

3/ 4 case studies

The research should mostly refer to case studies / the past experiences of a few firms example: McDonald’s when it launched in Japan, the changes they had to make to adapt to the culture there (e.g. the teriyaki burger) and the difficulties Walmart or similar brands have faced when trying to enter new markets. The study should also use models and theories that explain how firms should deal with cultural issues. The study should examine diverse literature on cultural issues, emerging markets, and globalisation.

Find information from past articles / academic writing on this and analyse the findings of that research

Also need the following two chapters to be done: 

Conclusion and Reccomendations for future research (approx 1500 words) 

In your own words explain the findings of the research drawing back to the case studies / future recommendations