Due Sunday By 8pm 2.3 Persuasive Speech

profileHollywood63
PITCH.docx

Running head: INDIVIDUAL ELEVATOR PITCH

INDIVIDUAL ELEVATOR PITCH 5

Individual Elevator Pitch

Barbara Tatum

Full Sail University

Individual Elevator Pitch

Background

I am an executive working with Tatum Music Entertainment. My objective is to recruit top musicians, and prospect for people with talent in music. Therefore, I move around a lot to ensure that immediately I detect talent, I make my move to ensure that competitors do not reach talent first. Recently I contact informed that young fifteen-year-old girl from Bronx was showing amazing talent in pop music. As an executive, I was given the responsibility of following up with the teenager to ensure that she was signed with Tatum Music. Tatum is a huge global brand and getting artistes to sign with Tatum is not always a problem. However, in this case the primary concern was who was going to get the girl first. I do not always do promotions, but I took the assignment because I felt that it was really important, and the young girl could make millions of sales and even top in several United States charts.

I am a music producer by profession. I took a degree in music arts. However, I developed throat cancer which significantly messed up my voice. Instead of quitting the music industry altogether, I decided to take a small course in music production. After taking the course, I applied for a job at Tatum Music. Soon I climbed the corporate ladder due to my prowess in discovering talent. I have had several successes especially when it comes to discovering new and fresh market that often takes fans to the edge. The same is the case with this teenager, and the importance of the role she would play in Tatum Music prompted me to take the assignment. The girl is still young, so the best approach is to contact her parent. My background research revealed that she is being brought up by a single father after the death of her mother. I established that her father works as a lawyer in a major firm in Bronx. However, from my experience approaching clients just like that never works. Most of them often never agree to meet, or if they meet they never show up. Therefore, I decided to stage an accidental meeting with the girl’s father so that I can make him an offer to possibly sign his daughter with Tatum Music. The first impression is very crucial when it comes to meeting new clients. So, I decided to do reconnaissance so that I can understand his schedule and perhaps make my case. In this case, the most important thing is to ensure that the father would be assured that Tatum will not exploit his daughter in any way. As result, I managed to bump into him as he was leaving for work on a Friday evening. I knew he always meets friends on Fridays, so he would not be much in a hurry.

Elevator Speech

Hi, how are you doing sir?

My name is Barbara, and I work with Tatum Music Entertainment

My daughter son goes to the same school as your daughter and he has been telling me how amazing. He even brought for me a recording he did with his phone of your daughter singing. Have you ever heard her sing? Okay, and have you ever considered supporting her to grow her talent? I understand that there are many teenage celebrities out there who are already making money with their talents. Therefore, I would like to give a proposal so that your daughter can be signed up at Tatum and I can be her manager. What we do as Tatum is that we identify fresh talents and the look for ways to train them so that they can master they vocals, and then help them to make their first recording. All this is free, so you do not have any reason to worry about money. However, the singer needs to sign a five-year contract, and any money she generates from the recording will be split on a 70/30 basis. In other words, she gets 70% and Tatum gets 30%. As a parent, I understand you are concerned about her welfare sir. That is very understandable, and it is the primary reason I decided to approach you first.

Okay sir your concern is very genuine. I know she is young, and she needs to be in the hands of a caring person when undertaking such a huge responsibility. At Tatum Music we have very strong code of ethics and conduct, and this is the primary reason we manage very many artistes. We have several teenagers that we are currently working with, so you do not have any reason to be worried. Furthermore, I am a mother and I understand the problems teenagers’ face, especially the ones that are celebrities. We have a program where we mentor such artistes on how to handle fame and publicity. Furthermore, we work closely with the parents of the teenagers to ensure that all their concerns are duly addressed.

Yes sir, all the payment will be made through you until she reaches the legal age to handle her own money. Yes, we understand that school is very important and that is why we restrict all our sessions to weekend during school days. However, when schools close we can plan so that we can have more sessions with her. Okay, you can talk to her first and then we schedule a meeting with her in your presence so that we can go over the details of the contract. I understand that you are a lawyer and will not mind representing. If you wish you can also get her another lawyer. Okay we are very comfortable with you being there, and we will also take her to Tatum to so that we can take a tour of the company. It is very important that she familiarizes with the company. We will also get the two of your entry badges so that you can walk in anytime without any restrictions.

Finally, before we part I would like to inform that you will play a crucial role in your daughter’s success. She is still young, and she will need a lot of guidance to ensure that she will handle the fame effectively. Fame comes with a lot of responsibility and we at Tatum want to associate only with the best. Therefore, the way she conducts herself in public and in private should reflect on the principles of Tatum Music. I hope you understand that we will want to protect her reputation and the reputation of Tatum. Therefore, it will be essential that we go over these issues. I am very certain that your daughter will be famous. As a result, I will want her to know that she will be trained on issues concerning fame.

Thank you very much sir, here is my card so you can call me whenever you are ready. Can I also have your number?

Thank you and have a good evening.