Benchmark 3

Philanthropy Project Benchmark

Part 3

The Non-Profits Organization that you are going to use is:

ROGER WILLIAMS PARK ZOO in Rhode Island

https://www.rwpzoo.org/ (Here is the link for that Zoo, you can also find this zoo in many news and information for non-profit title, search RI Roger william Zoo Non-Profit, you can find a lot of it)

You must answer the following questions in Part 3 :

Please submit a brief overview on the marketing, advertising and brand awareness that takes place within the organization that you have chosen to volunteer with

· What are the marketing tools that the organization uses to brand itself within the community?

· Is the organization currently running a marketing campaign? If so, what is it?

· If the organization is not currently running a marketing campaign, what do you think are some tools they could use to better promote the initiatives within the organization?

(Please be detail)

Formatting

Your essay should be 2 full pages.

You are expected to use in-text references and provide a reference list at the end of your essay.

Your essay must be typed (double spaced). Please use 12 point Times New Roman font and 1 inch margins.