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PHE 423 Module Three Short Essay Guidelines and Rubric Determining the Focus of the Evaluation

Overview: For this short essay, due in Module Three, you will develop the evaluation questions that will be used in your final program evaluation plan. The questions should address stakeholder needs, the program stage of development in the community, and the evaluation resources and constraints for the evaluation (e.g., money, deadlines, access to informants and sites). This task will inform your work on Final Project Milestone Two: Program Evaluation, due in Module Four.

Prompt: First, review Step 3 of the CDC Framework in Introduction to Program Evaluation for Public Health Programs: A Self-Study Guide (pp. 42–55), as well as the article A Framework for Program Evaluation. Next, address the following critical elements to establish the evaluation questions that will be used in your final program evaluation plan:

 Summary: Briefly summarize the public health program, community, and stakeholders that you identified in Milestone One.

  Stages of Development: At what stage of development has the public health issue progressed to within the community? Discuss briefly.  Evaluation Standards: Answer these questions for your evaluation, using the CDC Framework evaluation standards:

o Specificity: What is the purpose of the evaluation? o Utility: Who is the evaluation for? o Feasibility: What are the time and resources available to do the evaluation?

  Evaluation Questions: Specify 3–5 evaluation questions that will be the focus of your program evaluation plan.  Challenges: Identify and discuss the challenges that you are likely to encounter in this evaluation and how you might overcome these in the following

 areas: o Prioritizing stakeholder needs. o Stage of development of the program. o Resources and constraints for the evaluation.

Be sure to consider the logic model you developed as part of Milestone One and develop questions that can be used to evaluate some part of the identified program activities, inputs, outputs, and short- and long-term health outcomes. Refer to the CDC Framework, the article, and other course resources to support your choice of evaluation questions.

Rubric Guidelines for Submission: The short essay should follow these formatting guidelines: 2–3 paragraphs in length, with double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA style.

Critical Elements Exemplary (100%) Proficient (75%) Needs Improvement (55%) Not Evident (0%) Value

Summary Meets "Proficient" criteria and summary contains original ideas that provide clear insight

Summarizes the public health program, community, and stakeholders that were identified in Milestone One

Summarizes the public health program, community, and stakeholders that were identified in Milestone One, but summary is cursory or lacking in detail

Does not summarize the public health program, community, and stakeholders that were identified in Milestone One

18

Stages of Development

Meets "Proficient" criteria and discussion demonstrates sophisticated understanding of the stages of development

Identifies and briefly discusses the stage of development that the public health issue has progressed to within the community

Identifies, but does not sufficiently discuss, the stage of development that the public health issue has progressed to within the community

Does not identify the stage of development that the public health issue has progressed to within the community

18

Evaluation Standards

Meets "Proficient" criteria and description is supported by research

Describes the specificity, utility, and feasibility of the public health evaluation using the CDC Framework evaluation

standards

Describes the specificity, utility, and feasibility of the public health evaluation using the CDC Framework evaluation standards, but description is cursory or lacking in detail

Does not describe the specificity, utility, and feasibility of the public health evaluation using the CDC Framework evaluation standards

18

Evaluation Questions

Meets "Proficient" criteria and questions demonstrate sophisticated understanding of

course concepts

Provides 3–5 evaluation questions that will be the focus of the public health evaluation

plan

Provides 3–5 evaluation questions that will be the focus of the public health evaluation plan, but questions are not clear or relevant

Does not provide 3–5 evaluation questions that will be the focus of the public health evaluation

plan

18

Challenges Meets "Proficient" criteria and discussion contains original ideas that provide clear insight

Identifies challenges that will be encountered in the public health evaluation and discusses how the challenges will be overcome

Identifies challenges that will be encountered in the public health evaluation, but does not sufficiently discuss how the challenges will be overcome

Does not identify challenges that will be encountered in the public health evaluation

18

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%