SOWT Analysis for Louis Vuitton

Marketing Plan Project: Phase One

“Louis Vuitton”

You have been hired by a company as a marketing consultant. To begin with, you need to do some background research on this company. Before you start anything you need to understand them.

Once you have done that, start writing up phase one. REMEMBER YOU ARE NOT LOOKING TO DEVELOP COOL NEW IDEAS HERE, you are just trying to understand. We must know before we design.

SWOT

Big Part

Create at least a page on each of the ideas of strengths, weaknesses, opportunities, and threats. If you need some help thinking about those, this image is a good jump starter for thinking:

https://wordstream-files-prod.s3.amazonaws.com/s3fs-public/styles/simple_image/public/images/swot-analysis-header1.png?zxEdkup9fLrd0sw51dXrl5N4GUDC0ovG&itok=DBCeVBGl

Summary Part

Make a table that summarizes things, remember this table should be a really abbreviated version of all the strengths and weaknesses you talk about.