Order 965273: Phase 4
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Phase3-TheStoreFundamentalsofCarrefourandTesco.pptxThe Store Fundamentals of Carrefour and Tesco
Nelson Romero
Florida Southwestern State College
Michael Engdahl
MAR3232
1
THE STORE DESIGN
The image of a store is everything since it is what that attracts customers (Rothaermel, 2015).
For any retailer, the store is its strongest competitive advantage (Rothaermel, 2015).
Carrefour and Tesco have put so much effort into designing their stores.
The parking lots of the two stores are spacious and have exemplary layouts.
The stores are clean and everything is well arranged
The image of a store is everything since it is what that attracts customers.
For any retailer, the store is its strongest competitive advantage
Carrefour and Tesco have put so much effort into designing their stores.
The parking lots of the two stores are spacious and have exemplary layouts.
The stores are clean and everything is well arranged
2
CUSTOMER SERVICE
The layout for Carrefour is impressive since every product is matched with a theme color.
Tesco applies a sensible theme whereby everything is easy to find for the customer.
The staff for Carrefour and Tesco are neat and have matching uniforms.
The customer is paramount for both Carrefour and Tesco.
The customers for Carrefour and Tesco are well treated and respected as they are paramount to the respective businesses.
The layout for Carrefour is impressive since every product is matched with a theme colour.
Tesco applies a sensible theme whereby everything is easy to find for the customer.
The staff for Carrefour and Tesco are neat and have matching uniforms.
The customer is paramount for both Carrefour and Tesco.
The customers for Carrefour and Tesco are well treated and respected as they are paramount to the respective businesses.
3
THE INVENTORY
Tesco has shorter lines but the store appears to be understocked.
Since the Tesco store is understocked, the retailer cannot adequately cater to customer demand.
Carrefour is well stocked but the brand selection is limited.
Carrefour appears to stock goods only for a limited number of suppliers.
Tesco has shorter lines but the store appears to be understocked.
Since the Tesco store is understocked, the retailer cannot adequately cater to customer demand.
Carrefour is well stocked but the brand selection is limited.
Carrefour appears to stock goods only for a limited number of suppliers.
4
OVERALL IMPRESSION
Carrefour has long waiting lines since the store appears to be under staffed.
Tesco has quick and efficient service as the store is well staffed.
The long waiting lines in Carrefour leads to customer frustration.
The biggest drawback of Carrefour and Tesco is that both stores do not have variety.
The strongest point of Carrefour and Tesco is that they offer value and excellent customer service.
Carrefour has long waiting lines since the store appears to be under staffed.
Tesco has quick and efficient service as the store is well staffed.
The long waiting lines in Carrefour leads to customer frustration.
The biggest drawback of Carrefour and Tesco is that both stores do not have variety.
The strongest point of Carrefour and Tesco is that they offer value and excellent customer service.
5
REFERENCES
Rothaermel, T. (2015)Strategic management. New York, NY: McGraw-Hill.
