Applied IT Assignment Phase 3

Running head: PHASE 2- RESEARCH AND RECCOMENDATION 1

PHASE 2- RESEARCH AND RECCOMENDATION 5

Phase 2 – Research and Recommendation

Student Name

Institution Affiliation

Phase 2 – Research and Recommendation

Recommendations

One recommendation for Dominos Inc., is to expand its technological networks in the home and host countries in order to take advantage of the available opportunities in these economies. In order for the organization to achieve the expansion plan that it is presently pursuing, the volume of stores in the various locations as well as technological innovations should be expanded to more than twenty percent within the next four years. Second, in order to capitalize on its assets, Domino's should place an intense emphasis on cultivating brand loyalty among its customers and enhancing the image of the company's pizza. This can be accomplished by putting in place a Wi-Fi application within the retail location. Domino's customer experience might be improved by providing free Wi-Fi and a professionally designed website with Internet access. This change will have significant repercussions for the firm's plans to better manage online payments (Purwar, 2019). dominos Wi-Fi will be part of AT&T's Ready Zone technologies, which is presented as a way for advertisers to massively install in-store advanced technologies, and customers will then be able to connect to quality  Wi-Fi at all Domino's outlet. One of the more intriguing consequences of the arrangement is that the dominos may possibly play up promotional material via Wi-Fi, similar to how Starbucks raises its in-store experiences. Wi-Fi is not necessarily a differentiation for dominos, but if it's employed to generate some type of long-term interaction, the brand stands to gain substantially more value.

Thirdly, Domino's should think about adopting intelligent advertising technologies including AI to focus on all of the participants or rival companies rather than only concentrating a few rivals. This would allow Domino's to be more competitive overall. Fourth, Domino's Inc., needs to strengthen their forward-thinking techniques for promoting and branding their products online. In terms of online benefits, Pizza Hut outperformed Domino's firm even though both companies invested about the same amount of capital in their respective online services segments. Domino's Inc., might therefore gain an advantage over its rivals by devoting a greater portion of its resources to marketing and sales conducted online.

In light of the recommendations discussed, Domino's Company ought to direct its attention toward online marketing and make use of the resulting effects to redefine their in-store dining plans in a manner that is commensurate with the development in online marketing and sales. The number of people using the internet in the modern world is growing at a quicker rate than it ever has before, and the growth in the firm's online marketing and sales will be essential.

Decision Criteria

The decision criteria for selecting the recommended solutions includes credibility, necessity, and cost and productivity. The best and most reputable solution is recommended after a thorough investigation of all of the options available (Avetta Marketing, 2022). Investigating whether or if other companies are making use of the same solutions and the advantages they provide is part of the due diligence process. These can be indicators of long-term viability and assist the company adapt to new technology so that it doesn't fall behind. Additionally, selection criteria take into account how much productivity will be generated versus how much time and money it will take to implement. For instance, online marketing in Dominos Inc., is highly recommended because the profits it creates far outweigh the costs. Finally, the issue of necessity is taken into account. To reach the enormous number of individuals who use current technology, it is suggested that new technological improvements be employed.

Summary

Digital innovation and transformation in Domino’s Pizza have been accelerated by technological improvement in response to the rapidly rising competitive advantage. In order to compete with other businesses in the sector, technology has developed a feeling of customer-centricity and appealing experience (Purwar, 2019). An information technology upgrade phase is underway at the eatery. In order to improve the company, the company has a large number of technological advancement teams. In the United Kingdom, Ireland, and around the world, the Domino's Pizza Group PLC faces many implications as a result of technical advancements. Most of the company's locations are noted for putting a lot of work into technology in the areas of sales and ordering as well as marketing. The company has shown some weaknesses in its network connections that leads to delays in ordering and demand for an immediate intervention by the company headquarters to recommend improving on the network technologies for efficiency. The recommended strategies would be of value if implemented to the latter resulting to making Domino’s Pizza competitive in the market

References

Avetta Marketing. (2022). 7 Factors to Consider When Choosing a Technology Solution | Avetta. Avetta.com. Retrieved 28 May 2022, from https://www.avetta.com/blog/7-factors-consider-when-choosing-technology-solution.

Benarbia, T., & Kyamakya, K. (2021). A Literature Review of Drone-Based Package Delivery Logistics Systems and Their Implementation Feasibility. Sustainability, 14(1), 360. https://www.mdpi.com/2071-1050/14/1/360

Purwar, S. (2019). Digital Marketing: An Effective Tool of Fashion Marketing. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3318992