Marketing Plan Presentation

Nasser Y Miranda

University of Phoenix

Phase 1 Marketing Plan: Chick-fil-A

Chick-fil-A Stakeholders

Chick-fil-A is a company basing in Georgia, which primarily deals with the sale of fast foods. It focuses mainly on the sale of chicken sandwiches. It has more than 2600 stores and was founded in 1946 by the Truett Cathy family (Chick-fil-A, 2020). It primarily serves three regions in the world, which include the United States, the United Kingdom, and Canada. The company's main stakeholders include executive management, the employees, customers who consume the company's products, and the entire society. These are the stakeholders for the learning program since they are the ones who are directly affected by this program.

The learning program for an existing or new organization

The new learning program will first involve data-driven planning, communication in different channels, and ensuring that all the stakeholders have been incorporated. Chick-fil-A will make their plans based on the number of sales that they are making every month (Chick-fil-A, 2020). Moreover, they will also involve using data to drive up new marketing strategies.

It will also be imperative to promote communication across different channels within the company. The communication will be critical in enabling the company to discover some of the marketing gaps that currently exist while communicating new areas of growth (Cohen, 2017). Finally, it will be important to bring all the stakeholders mentioned above on board since they play a critical role in fostering the marketing program's success.

References

Chick-fil-A. (2020). Who we are. Retrieved from https://www.chick-fil-a.com/about/who-we-are

Cohen, W. A. (2017). Developing a winning marketing plan. New York, NY: John Wiley & Sons.