MKGT ES3

1

THE DO-IT-MYSELF MARKETING PLAN WORKSHEET (1)

STRATEGIC

MARKETING

PROCESS

MY OWN MARKETING PLAN

Kind of Factor Location of Factor

Favorable Unfavorable

Internal: Me

· Core Values

· Formal Education

· Job Experience

· Motivation

· Other:

My Strengths: My Weaknesses:

Situation

Analysis

(SWOT)

External:

· Economic

· Technical

· Legal

· Other:

Opportunities For Me: Threats Affecting Me:

My Goals Upon

Graduation

Personal Goals:

My Desired

Position

Job Description:

Industries:

Organizations:

My Target

Industries,

Organizations, and

Locations Geographical Areas:

Personality:

Education & Experience:

My Uniqueness

(Points of

Difference)

Other:

P

L

A

N

N

I

N

G

P

H

A

S

E

Focus

and Goal

Setting

My “Positioning”

How You Compare to Other Job Applicants:

2

THE DO-IT-MYSELF MARKETING PLAN WORKSHEET (2)

MARKETING

PROGRAM MY OWN MARKETING PLAN

Formal Education/Courses:

Job Experiences/Projects Completed:

Extra-Curricular/Volunteer Activities:

· Product Strategy

(Actions to Improve

My “Marketability”)

Obstacles To Overcome:

· Price Strategy Compensation Sought:

· Promotion Strategy Résumé, Personal Interviews, and Letters/Telephone Calls:

P

L

A

N

N

I

N

G

P

H

A

S

E

· Place Strategy Networking for Contacts and References:

· Budget/Schedule Budget Deadlines I

M

P

L

E

M

E

N

T

A

T

I

O

N

P

H

A

S

E

· Marketing Actions

(Courses to take,

summer jobs to get,

résumés to write,

clothes to buy, travel

arrangements to

make, etc.)

1.

2.

3.

4.

5.

1.

2.

3.

4.

5.

· Evaluation What Did and Didn’t Work:

E

V

A

L

U

A

T

I

O

N

P

H

A

S

E

· Corrective Actions How to Modify Strategy: