ppt project

STARBUCKS DOUBLESHOT “Double the You”

-Multitasker

-Workhorse

-Eager Beaver

STARBUCKS DOUBLESHOT “Multitasker”

“Double the You” https://www.ispot.tv/ad/79Td/starbucks-doubleshot-coffee-and-protein-multitasker

STARBUCKS DOUBLESHOT “Workhorse”

“Double the You”

https://www.ispot.tv/ad/AVqd/starbucks-doubleshot-workhorse

STARBUCKS DOUBLESHOT “Eager Beaver”

“Double the You” https://www.ispot.tv/ad/Aky4/starbucks-doubleshot-eager-beaver

Purpose: To illustrate that Doubleshot drinks make you a

better you; they make you look prepared for anything

at anytime.

Audience: Young professionals looking for energy to

excel in their everyday roles.

Evidence: Drinking Starbucks Doubleshot will open doors

to opportunities that even you didn’t think you were

prepared for, but Doubleshot will be your motivation.

Relevance: Images of the Eager Beaver and Multitasker

distract you from the actual product being sold.

Reasoning: The ad puts too much power in holding a can

in your hand, which doesn’t support that main

attraction of the ad-the beaver and multitasker.

The ad makes the Doubleshot drinker look

like an underachiever, or someone who is

not prepared to take on any responsibility.

The ad is named after the “multitasker” and

“eager beaver” yet doesn’t connect those

characters to their actual product.

The ad doesn’t actually portray the two real

benefits of the drink which are taste and

an increase in energy.

REASONING WHY AD CAMPAIGN IS WEAK