Value creation in organization

______________________________________________________________________ Course : Master of Business Administration

Module Code and Title : PGBM146 Value Creation in Organisations

- Managing Operations and Marketing

UOS Module Leader : Maria Parker

Assessment : Individual Assignment

Due Date : 7​th​ September 2020 by 2359 hours

Word Length : 4000 words +/- 10%

(Please refer to AQH-F15 Guidance for Students on the Penalty for Exceeding the Limit for Assessed Work)

Module weighting : 100%

______________________________________________________________________

Your completed work MUST be submitted electronically via the PGBM146 Module

Canvas site (under Assessment tab).

The work will be assessed and marked and returned electronically, within 4 weeks. The

assignment covers 100% of the overall course module mark.

The assignment must be submitted to Canvas as detailed below and contain:

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● a front page with your name, student number, the module number, the

programme and the assignment title

● a reference list

● a bibliography

● a appendices of relevant information.

This business report based is based on a case study organisation. The case study will be provided to you in the first week of April 2020. The content of the report will demonstrate learning undertaken during the module and apply analytical models appropriate to inform business strategy on where value creation can be applied for competitive advantage.

The work based report must demonstrate coverage of the module learning outcomes​: Knowledge K1. a critical understanding of operational and marketing theories, concepts and strategies and how these impact on value creation in organisations. K2. a critical understanding of the contemporary challenges relating to value creation in a range of organisations. K3. a critical understanding of the major decisions confronting managers in the management of value creation​. Skills: S1. relevant transferable skills relating to the cross cultural management of value creation in a professional context including: problem solving, creativity, communication, and working collaboratively. S2. how to conduct research using relevant journal and business documentation

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1.1 Your task is to research the market sector in which the case study organisation operates and produce a business report that delivers a critical evaluation of the value chain activities of the case study organisation. The report must identify opportunities for value creation in the marketing and operations management activities of the business and suggest how this will support the organisation in gaining competitive advantage within the sector. The report must use detailed and referenced analytical models, appropriate to the case study organisation.

1.2 The business report must cover the points listed below.

1.2.1 Carry out detailed research to provide you with up-to-date information

appropriate to delivering a strategic level investigation on the case study

organisation. The research information should enable you to carry out a critical

evaluation of the business’s value added strategy reviewing the marketing and

operations activities and analysing how these deliver strategic goals.

1.2.2 Demonstrate critical understanding of how the case study organisation

co-creates value for customers through the integration of core aspects of

marketing and operations management. This includes how value is created

holistically through the market research, product development, prototype, supply

chain, production, and diffusion into the related markets

1.2.3 Deliver a critical appraisal of the organisation’s practice to related marketing and

operations management theory.

1.2.4 Synthesise suitable recommendations for the case study organisation to improve

marketing and operations management strategy and deliver enhanced value

creation and competitive advantage. Your suggestions for implementation must

be supported by relevant theoretical underpinnings, research into the sector and

application to analytical models.

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1.3 Submission of Assessment:

• One electronic copy of the work should be submitted via the Canvas Turnitin

submission area in the assignments tab on the module space, prior to the deadline.

• Formal feedback and results will be provided 4 weeks after the submission date

on Canvas. Please note that if marks are released prior to assessment boards students

should be aware that they are subject to ratification and may change depending on the

outcome of the assessment board.

• The University's Post Graduate Generic Marking Criteria attached will be used to

assess the work.

1.4 Referencing your work

In this institution the Harvard method of referencing is used.

The Harvard method of referring to publications and of arranging references uses the

author's name and the date of the publication. References are listed at the end of the

text in alphabetical order by author's name. The general format of a journal reference is

shown below:

Smith, J. (1999) How to succeed! Journal of Entrepreneurs, 1(2), p. 34-56

Author’s name and initials are listed first, followed by year of publication in brackets.

Then there is the title of article and the journal where article appears, which is in italics.

Finally, state the volume and issue Number (in brackets) along with the pages where

article can be located.

A short guide to Harvard referencing is available on the library site.

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1.5 Academic Integrity and Misconduct:

Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF

OTHERS, WHICH IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO

ITS SOURCE (a full bibliography and/or a list of references must be submitted as

prescribed in the assessment brief).

Please note that this is intended to be an individual piece of work. Action will be taken

where a student is suspected of having cheated or engaged in any dishonest practice.

Students are referred to the University regulations on plagiarism and other forms of

academic irregularity. Students must not copy or collude with one another or present

any information that they themselves have not generated.

For further information on academic integrity and misconduct see

https://my.sunderland.ac.uk/display/AQH/Academic+Integrity+and+Misconduct

Moderated by Kris Woods, 31 March 2020 7 ​|​ ​Page

Moderated by Kris Woods, 31 March 2020 7 ​|​ ​Page