Marketing and Markets in a Digital World

PGBM127 MARKETING AND MARKETS IN A DIGITAL

AGE.docx by Anup Kumar CHATE

Submission date: 05-Feb-2021 07:57PM (UTC+0000) Submission ID: 144286406 File name: PGBM127_MARKETING_AND_MARKETS_IN_A_DIGITAL_AGE.docx (110.12K) Word count: 4565 Character count: 25650

4% SIMILARITY INDEX

1% INTERNET SOURCES

0% PUBLICATIONS

3% STUDENT PAPERS

1 1% 2 1% 3 1%

4 1%

5 1% 6 <1% 7 <1% 8 <1%

PGBM127 MARKETING AND MARKETS IN A DIGITAL AGE.docx ORIGINALITY REPORT

PRIMARY SOURCES

Submitted to Open Learning Centre Student Paper

Submitted to College of Technology London Student Paper

Submitted to Royal Melbourne Institute of Technology Student Paper

Submitted to BPP College of Professional Studies Limited Student Paper

Submitted to Study Group Australia Student Paper

Submitted to University of Sunderland Student Paper

www.coursehero.com Internet Source

www.safaribooksonline.com Internet Source

9 <1%

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Exclude bibliography On

Exclude matches < 5 words

www.slideshare.net Internet Source

FINAL GRADE

37/0 PGBM127 MARKETING AND MARKETS IN A DIGITAL AGE.docx GRADEMARK REPORT

GENERAL COMMENTS

Instructor

Anup, your work demonstrates limited understanding and a basic argument. Your assessment could be improved with more focus on theoretically grounding key insights to ensure you explore and justify ideas from a critical perspective rather than relying on description and narrative. For your referral submission, I advise you to engage with the wealth of guidance and learning resources provided within the Canvas space.

Case Study The case study context is concisely and accurately set and key themes are covered.

An understanding of PureGym’s value offering, it may have been nice to introduce and underpin this concept at the start of the case study where you provide an overview of the 24 Hour Fitness’ marketing in action.

on the marketing orientations; you have made some attempt to critically evaluate this however, exploring and referencing to the original marketing theory would have added further understanding to your discussion.

You have a basic appreciation for marketing however the work requires focus on your argument and communication of ideas. Discussion on key aspects of marketing mix theory and technology, if theoretically underpinned, would have demonstrated greater depth of understanding and developed the opportunity for more focused applied discussion. Your work has a tendency towards narrative discussion rather than theoretically underpinned and critical.

Report

The business challenge and opportunity are not specifically justified, explained or researched. Supporting evidence would enable clearer understanding and establish a stronger argument in support of the proposition.

Discussion of STP concepts should be theoretically underpinned, this would lead to a more detailed customer persona. A customer persona is required and should establish depth (psychological and behavioural) resonating with the business proposition and enabling specific and focused value creation and recommendations.

The Customer Journey Mapping theory is insufficiently explored with the original theory and linked to wider explanation of your map, it would have been good to identify the five key phases of the customer mapping process. The Customer Journey Map and recommendations are very light in detail and could be enhanced to demonstrate the alignment between the specific needs of this customer group and how this is converted into value through the application of marketing.

Recommendations could be stronger with more focus required with regard to theoretical underpinning concerning all elements of the marketing mix and specific delivery of value to your identified customer.

Anup, Attention is required with regard to application of theory in the achievement of customer- centric solutions. With regard to written style and building an argument; ensure sentences are clear, concise, focussed and backed up by evidence appropriately.

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