Strategic Recommendation Memo

Procter & Gamble Damascus University Of Phoenix

Agenda

 Procter & Gamble needs to set itself apart from its rivals and effectively manage its social, economic, environmental, and policy in a manner that is pertinent to the activities and results of the firm.

 This analysis also aims to determine where the company makes the greatest contribution and collaborates with major stakeholders to optimize positive outcomes, expand its sustainability knowledge, and put its revenues to good use.

Organization description

 The American conglomerate Procter & Gamble was founded in 1837 and has since expanded its operations worldwide.  Products relating to personal sanitation and cosmetics, such as razors manufactured by Gillette, diapers manufactured by

Pampers, and fabric softeners manufactured by Gain, are produced and sold by the company.  Entrepreneurship is being recognized and encouraged by businesses worldwide because of its capacity to stimulate

productivity, achieve sustainability, and provide a market advantage.  As an entrepreneurial powerhouse, Procter & Gamble has a broad range of talents: the ability to efficiently distribute the

goods it manufactures.  The corporation ensures that appropriate quantities of its products are available on the market by utilizing distribution

facilities and distribution partners provided by third parties.  This allows the company to meet customer demand (Kuratko, 2017).  In addition, it has succeeded in adding influential consumer brands to its portfolio.  The organization's products, such as Downy fabric conditioners and Pampers, are now big names for the majority of its

clients as a direct result of the company's successful branding efforts, which the organization has put into place.

Strengths of P&G

 Global Operations  Brand Equity  Strong R&D

Weaknesses of P&G

 Losses Incurred Due to Closing of Brands  Regular Changes Needed In Personal and Beauty Products  Slow Decision Making

Assessment of external market

Exploring Underdeveloped Markets; While Procter & Gamble has access to several of the most important overseas markets, the company is not yet adequately penetrating several developing and underdeveloped regions.

Acquisitions; To expand its market share, P&G may acquire some of the most popular brands in the field of fast-moving consumable products.

Continuation

 Opportunity to Grow; P&G has been reluctant to respond to the threat, while its competitors have increased their market share by introducing new goods tailored to customers' interests (Han et al., 2019).

Economic Opportunity

 Acquisition of new consumers through social media  Within the past several years, the company has poured a significant amount of resources into expanding its

presence on the internet via the creation of a new platform (Payaud, 2014).

Social Opportunity

Businesses and other organizations frequently create social value by contributing financial support to charitable causes, establishing new philanthropic organizations, coordinating volunteer efforts, and launching new sustainability programs.

The following are some ways in which businesses could prioritize social value:

Allowing employees to select their charitable organizations. It is common practice in business to designate one organization as the "charity of the year." Fostering individual initiative among staff members Create opportunities for everyone to get involved, such as weekend volunteer work, lunchtime bike rides, and recycling projects. Integrating considerations of social value into agreements with customers. P&G can make it a requirement that partner organizations also emphasize social value. Taking the initiative from the very top.

Environmental Opportunity

 New environmental policies will make the playing field equitable for all of the actors in the business, which will lead to new opportunities.

 It presents a tremendous opportunity for Procter & Gamble to capitalize on its competitive edge in the emerging technology field and increase its market share in the area of new products.

Opportunity to pursue first

Social media and e- commerce: social media is one of the most popular

channels currently to market or advertise

products.

With the Covid-19 pandemic pushing online,

P&G can leverage this and expand its social media platforms and

coverage targeting vast markets worldwide.

Conclusion

 Procter & Gamble is one of the most resilient companies in the world.  The company is faced with many existential threats, although the opportunities

available in the market, such as the use of social media, will help the company wither the threats.

 Exploring developing markets, acquisition, and brand equity are just some of the opportunities and strengths that the company holds.

 If they are properly executed and utilized, the company may sail through the 21st century as successful and growing rapidly.

 Han, C., Thomas, S., Yang, M., & Cui, Y. (2019). The ups and downs of open innovation efficiency: the case of Procter & Gamble. European Journal of Innovation Management.

 Kuratko, D. F. (2017). Corporate entrepreneurship & innovation: Today's leadership challenge. The Wiley handbook of entrepreneurship, 293-311.

 Payaud, M. A. (2014). Marketing strategies at the bottom of the pyramid: Examples from Nestle, Danone, and Procter & Gamble. Global Business and Organizational Excellence, 33(2), 51-63.

 Shi, X. (2021). P & G Product Strategic Analysis. International Journal of Frontiers in Sociology, 3(17).