Pewdie Pie Brand Building Worksheet

https://www.youtube.com/watch?v=urE7_mYfPmk

https://www.youtube.com/watch?v=DtlDC1sZFSg

1. The brand has/had over 100 million subscribers! Describe his target audience(s). Give good detail and dialogue (include lifestyle, habits and even preferences, where possible).

2. Pewdie’s content satisfies the undercurrent of making an emotional connection to and building relationships with consumers. What are the intangible benefits of the Pewdiepie social media channels that makes this possible? In other words, in what ways are they engaging?

3. What additions to your website are you considering in the effort to stimulate engagement? Give your rationale as well.

Stakeholder Perspectives

4. Who are Pewdie’s stakeholders (Individuals or entities that have a vested interest in the brand - Ex. customers, sponsors, investors, partners, the general public, gatekeepers/regulators/policing orgs)?

5. The Wall Street Journal reported about Pewdiepie’s anti-semetic remarks that were made. What is the risk, if at all, to investors who foster a continued relationship with the brand?

6. Does the repeated use of offensive language serve to 1) proliferate and/or entrench offensive behavior? What’s your opinion?

Data Analytics

7. How did Pewdiepie’s affiliation with Disney and Youtube provide him with access to valuable backlinks in order to stimulate engagement and the collection of analytics data?