Content Marketing
Mona78
PetGroomingBusienssProject.pptx
Pet Grooming Business Project
About the Project
I have interest in starting a pet care or grooming salon
Salon will be focused on dogs and cats in initial stages
Services might include clipping and bathing of pets, nail trimming, fluff drying etc, in the most organic way.
Audience Personas
Client 1: David
Potential Client 2: Group of people who want to have a pet but are bothered by pet care
Audience Personas
Audience Personas
Julia
Audience Personas
Branding Statement
To help dog and cat owners get the right professional care their pets deserve
Competitor’s SWOT Analysis
Organic Dog Spa
Pet groomer in Saudi Arabia
Offers bath, haircut and grooming services
Competitor’s SWOT Analysis
Strengths
The organic business philosophy
Small business with low cost and high profitability
Experience of work
Positive reviews on Social media and other platforms
Competitor’s SWOT Analysis
Weaknesses
Less Brand Recognition
Low Budget resulted in very small setup
Lack of strong social media presence
No availability of pets' food and accessories
Competitor’s SWOT Analysis
Opportunities
Business expansion in different locations
Developing business links
Digital marketing can enhance business awareness (Agius & Clancey, 2019)
Pet owners spend high on their pets
Selling related products
Competitor’s SWOT Analysis
Threats
High competition in pet grooming business
Unpredictability of pets can risk business reputation
High responsibility towards pets
Increasing wages of groomers if business expands
SMART Goals
| INITIAL GOAL | Run profitable business through delivering efficient pet grooming service |
| S SPECIFIC | I will improve my efficiency in grooming business operations by challenging the sales and increase them by at least 50% through a satisfactory customer service to pet owners. |
| M MEASURABLE | Increasing the sales closing ratio to 50% and ensure the service delivery time that does not exceed one hour |
SMART Goals
| A ACHIEVALBE | I will conduct a survey to find out what both the clients and the sales team think about the idea. I will implement it as soon as the ideas passes as valid. |
| R RELEVANT | Enhancing the efficiency of operations will contribute to the overall project of being recognized as the most professional service provider and setting the salon to realize profitability |
| T TIME-BOUND | The deadline of this goal is one year. During this duration, the profitability and direction of the business will be better investigated. One-year performance will as predict the next two years performance. |
SMART Goals
| Enhancing efficiency in business operations and services at pet salon to ensure stability and increased customer base that will lead to high profitability in the long run. |
Conclusion
The project can be a success if the owner is willing to give strength to the venture through promising service and digital marketing to enhance recognition
References
Agius, A., & Clancey, G. (2019). Faster, Smarter, Louder: Master Attention in a Noisy Digital Market . Lioncrest.
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