Pestle Brief - Brasil Agriculture

Categories

Developing

(Below Standards)

Proficient

(Meets Standards)

Advanced

(Exceeds Standards)

Points

Introduction

(0-1 points)

(2-3 points)

(4-5 points)

5

-Weak introduction of topic.

-Fails to identify a relevant research topic or is not clearly defined.

-Does not describe subtopics to be reviewed.

-Introduction is adequate.

-Conveys topic but may not clearly convey all subtopics to be reviewed.

-Strong introduction of topic.

-Grabs the reader’s attention and sets the tone for the paper.

-Clearly delineates country and industry and subtopics to be reviewed.

PESTLE Analysis

(0-10 points)

(11-25 points)

(26-35 points)

35

-Topic areas are either not addressed or lack clarity.

-Variables selected are not the most important and high-priority variables to consider given chosen country and industry.

-There is a weak link to course material.

-Topic areas are specifically, but not fully, addressed.

-Variables selected are important variables to consider given chosen country and industry.

-There is a link to course material.

-All topic areas are specifically and fully addressed.

-Variables selected are the most important and high-priority variables to consider given chosen country and industry.

-There is a clear link to course material.

Opportunities & Threats

(0-5 points)

(6-10 points)

(11-15 points)

15

-Opportunities and threats are not fully identified for the firm in chosen country and industry and/or lack evidence/support from the PESTLE analysis.

-Opportunities and threats are identified for the firm in chosen country and industry, but lack strong evidence/support from the PESTLE analysis.

-Strong opportunities and threats are clearly identified for the firm in chosen country and industry based on the PESTLE analysis.

Recommendations

(0-5 points)

(6-10 points)

(11-15 points)

15

-Recommendations are not made and/or are either weak, do not make sense based on the preceding PESTLE analysis and opportunities and threats identified, and/or lack specificity.

-Adequate recommendations are made based on the preceding PESTLE analysis and opportunities and threats identified. Some specific ideas are included in the recommendation.

-Strong and persuasive recommendations are made with specific and actionable ideas based on the preceding PESTLE analysis and opportunities and threats identified.

Quality of Evidence/Information & APA Style

(0-5 points)

(6-10 points)

(11-15 points)

15

-The paper lacks support from a variety of credible and relevant evidence and information.

-Errors in APA style detract substantially from the paper.

-More than two references or citations are missing or incorrectly written.

-The paper is generally supported by a variety of credible and relevant evidence and information.

-Errors in APA style are noticeable.

-One or two references or citations are missing or incorrectly written.

-The paper is strongly supported by a variety of credible and relevant evidence and information.

-No errors in APA style.

-All references and citations are correctly written and present.

Usage & Length

(0-5 points)

(6-10 points)

(11-15 points)

15

-There are several errors in grammar, punctuation, and/or spelling, which interfere with communication and damage credibility of the paper.

-Word choice is informal in tone and writing is choppy with many awkward or unclear passages.

-Length is an issue.

-There are some errors in grammar, punctuation, and/or spelling, which may disrupt the flow of reading.

-Word choice is occasionally informal in tone and/or writing has a few awkward or unclear passages.

-The paper is mostly described in complete sentences and is close to appropriate length.

-There are few, if any, errors in grammar, punctuation, and/or spelling, and these do not interfere with the understanding of the paper.

-A professional writing style is used for an executive audience.

-The paper has complete sentences and is appropriate length (between 2,000 and 3,000 words excluding the references section).

Total Points

100