SW of SWOT and PES of PESTEL for Costco
PESTEL
| Issues of concern include: | |
| Politics | labor law in different countries are different |
| political relationship between host country and foreign country | |
| changes in tariffs | |
| Economics | Increasing international trade |
| pandemic decresed dispensable income | |
| Effects of fluctuation | |
| Fluctuation of exchange rate | |
| Social | lower unemployment levels |
| change in consumer behaviours towards e-commerce | |
| Animal rights policy trends | |
| Technology | rapid technological improvements |
| rapid growth of e-commerce | |
| business automation | |
| Environment | Environmental issues concerns |
| Climate change | |
| Green products, renewable energy, recycle | |
| Legal | Employment Law |
| Safe workplace law , anti discrimination | |
| Data protection | |
| Other | |
SFAS
| Current Objectives _______________________________________________________________________________________________________________________________________________ Current Strategies ____________________________________________________________________________________________________________________________________________ | How important to the industry 0-1 | How well does the company do/handle it? 1-5 | Weighted score | |
| Strengths | ||||
| Low Price Strategy | 0.1 | 5 | 0.5 | |
| Loyal Costomer Base | 0.06 | 4 | 0.24 | |
| Strong Brand | 0.08 | 4 | 0.32 | |
| Strong Distribution Network | 0.05 | 4 | 0.2 | |
| Weaknesses | ||||
| Limited Product Selection | 0.08 | 4 | 0.32 | |
| Exclusively to members | 0.04 | 2 | 0.08 | |
| Research and development | 0.06 | 2 | 0.12 | |
| Low profit margins | 0.07 | 2 | 0.14 | -> indicates that they need to improve this |
| Opportunities | ||||
| Expand supply chain and warehouses network | 0.1 | 5 | 0.5 | |
| Be appealing to younger generations | 0.02 | 3 | 0.06 | |
| E-commerce | 0.07 | 4 | 0.28 | |
| Diversification | 0.04 | 2 | 0.08 | |
| Threats | ||||
| High competitions with other retailers | 0.08 | 4 | 0.32 | |
| Increase labour costs and transport costs | 0.06 | 4 | 0.24 | |
| Economic slow down due to epidemic | 0.05 | 4 | 0.2 | |
| Exchange rates | 0.04 | 3 | 0.12 | |
| Totals | 1 | |||
TOWS
| TOWS Remember: Objectives, Strategies currently in place Assumptions _________________________________________________________________________________________________________________________________________________________ | Strengths | Weaknesses |
| Copy all SWOT factors from the SFAS into the appropriate categories on this form | ||
| Opportunities | ||
| All suggestions must include: | ||
| 1) a reference to the factors you are addressing | ||
| 2) an actionable suggestion for the company to evaluate/follow | ||
| 3) a reason to act on the suggestion (benefits expected) | ||
| Threats | ||