Assignment | PESTEL Analysis

PESTEL Analysis Template

Political Factors (Federal & provincial & municipal government policy, nature of political decisions, potential changes, infrastructure plans, etc.)

Economic Factors (Interest rates, inflation rates, exchange rates, tax rates, GDP growth, health of the economy, etc.)

Social Factors (Population characteristics like age distribution and education levels, changes in demand for types of products and services, etc.)

Technological Factors (New processes, new products, infrastructure, etc.)

Environmental Factors Effects of climate, weather, water availability, smog and pollutions issues, etc.)

Legal Factors (Labor laws, minimum wage rates, liability issues, etc.)

Summary Statement

Assess the impact these trends have upon the venture:

What opportunities and threats do these trends uncover?

How can the opportunities be capitalized on?

How can the problems be mitigated?

What is the likelihood of the venture being sustained?

Reference List