persuasive speech

Student Competency Advanced Proficient Basic Deficient Comments

Identifies an imaginative, relevant and succinct speech title

A succinct relevant, imaginative title is included in the outline.

A title is included however it is either not relevant of not succinct.

A title is included however it is not relevant or succinct.

No title is included in the outline.

Selects a topic appropriate to the audience and speaking situation.

Topic engages the audience; topic is worthwhile, timely, and presents new information to the audience.

Topic is appropriate to the audience and situation and

provides some useful information to the audience.

Topic is untimely, trivial, unoriginal, or inappropriate for audience; topic

not suitable for situation or provides little new information to

the audience.

A single topic can not be identified in the outline.

Identifies and correctly formats the speech general purpose

A correct, properly formatted general purpose is included.

A general purpose is included but it is either incorrect or improperly

formatted.

A general purpose is included but it is both incorrect or improperly

formatted.

A general purpose is not included in the outline.

Develops and correctly formats a specific purpose.

A properly formatted specific purpose that meets all of the criteria of an effective specific

purpose.

A properly formatted specific purpose that meets all but one of the criteria of an effective specific

purpose.

A properly formatted specific purpose that meets all but two of the criteria of an effective specific

purpose.

A specific purpose is not included in the outline.

Identifies the type of persuasive speech

The type of persuasive speech is correctly identified

The type of persuasive speech is identified incorrectly.

There is no type of persuasive speech identified in the outline.

Identifies the organizational pattern most effective for speech

Organizational pattern is accurately identified and effective for the

speech.

Organizational pattern is either incorrect or ineffective for speech.

Organization pattern is incorrect and ineffective for speech.

Organization pattern is not identified or incorrect.

Demonstrates knowledge of demographic, psychological and situation factors to consider in speech development

Evidence of full understanding of audience analysis is demonstrated

in outline. Understanding of audience analysis extended to

development of speech.

A mostly complete understanding of audience analysis is

demonstrated in outline and/or the analysis is mostly extended to the

development of the speech.

The audience analysis is insufficent and/or the speech is not

adapted to the audience.

Audience analysis is not included in outline.

Develops an introduction that captures the audiences attention, orients them to topic and speaker

Excellent attention getter; firmly establishes credibility; sound

orientation to topic; clear thesis; preview of main points cogent and

memorable

Good attention getter; generally establishes credibility; provides

some orientation to topic; discernible thesis; previews main

points

Attention getter is mundane; some- what develops credibility;

awkwardly composed thesis; provides little direction for audience

No opening technique; no credibility statement; no

background on topic; no thesis; no preview of points

Develop a body that indicates organization and effective use of supporting evidence

The body of the speech is well- organized and remains focused on mutualy exclusive main points with

supporting evidence to support main points

The body of the speech has main points but the speaker fails to do one of the following: adequately support points, stay on topic with each point, effectively sub-divide

points, or supply credible evidence.

The body of the speech has main points but the speaker fails to do one of the following: adequately support points, stay on topic with each point, effectively sub-divide

points, or supply credible evidence.

No organizational pattern; sounded as if information was

randomly presented

Speech Preparation Sentence Outline - Persuasive Speech

Perusasive Speech Rubric

Student Competency Advanced Proficient Basic Deficient Comments

Develops a conclusion that indicates closure and reinforces message.

Provides a clear and memorable summary of points; refers back to

thesis / big picture; ends with strong

clincher or call to action

Appropriate summary of points; some reference back to thesis; clear clincher or call to action

Provides some summary of points; no clear reference back to thesis;

closing technique can be strengthened

No conclusion; speech ends abruptly and without closure

Develops an effective persuasive message

Articulates problem and solution in a clear, compelling manner; avoids reasoning fallacies; memorable call

to action; Uses three types of appeal effectively

Problem and solution are clearly presented; claims supported with

evidence and example; sound reasoning evident; clear call to

action. Uses two types of appeal effectively.

Problem and solutions are somewhat unclear; claims not fully

supported with evidence; some reasoning fallacies present; call to action vague. Use only one type of

appeal.

Problem and/or solution are not defined;claims not supported with evidence; poor reasoning; no call to action. Uses no clear appeal

Demonstrates knowledge of elements required in a verbal citation

The speaker cites the required number of sources in the outline in

a manner that completely references the source.

The speaker cites less than the number of required sources and/or

the citation is incomplete.

Less than half of the required sources are cited or all sources all

cited in an incomplete manner.

There is no verbal citation in the outline.

Develops ability to use transitions as a roadmap to guide audience through message delivery

The audience was able to clearly follow the speaker due to effective use of transitions and signposts.

The audience was able to mostly follow the speaker due to effective use of transitions and signposts

While some transitions and signposts were used, the audience

struggled to follow the speaker. Minimal use of transitions.

Develops speech with attention to word choice that reinforce speech message.

Language is exceptionally clear, imaginative and vivid; completely

free from bias, grammar errors and inappropriate language.

Language is appropriate to the goals of the presentation; no

conspicious errors in grammar; no evidence of bias.

Language selection is adequate; some errors in grammar; language

at times misused (jargon,slang, awkward structure).

Many errors in grammar and syntax, extensive use of

jargon,slang, sexist/racist terms of mispronunciation.

Demonstrates ability to develop an MLA header and Works Cited

An accurate MLA header and MLA Works Cited was completed.

An mostly accurate MLA header and MLA Works Cited was

completed.

An somewhat accurate MLA header and MLA Works Cited

was completed.

An accurate MLA Header and MLA Works Cited was not completed.

Identifies and correctly intergrates substantial supporting material

All key points are well-supported with a variety of credible materials (facts, stats, quotes, etc) sources

provide excellent support for thesis, all sources clearly cited.

Points were generally supported using an adequate mix of

materials; some evidence supports thesis; source citations need to be

clarified.

Some points were not supported; a greater quantity/ quality of material

needed; some sources of very poor quality.

Supporting materials are non- existent or are not cited.

Demonstrates ability to identify credible supporting material

The sources meet instructor requirements and meet all of the RADAR requirements for source

credibility.

The sources meet instructor requirements and fail to meet two

of the RADAR requirements for source crebility.

The sources fail to fully meet instructor requirements and/or fail

to meet three of the RADAR requirements for source credibility.

The sources fail to meet instructor requirements.

Speech Preparation Sentence Outline - Persuasive Speech

Perusasive Speech Rubric

Student Competency Advanced Proficient Basic Deficient Comments Demonstrates ability to narrow topic sufficiently for time limit requirements

The speech fully met the time requirements for the speech.

The speech was less than 30 seconds over or under the time

requirements.

The speech was 30 seconds to one minute over or under the time

requirements.

The speech was greater than a minute over or under the time

requirements.

Demonstrates ability to smoothly cite sources within speech.

The speaker smoothly delivers all source(s) which enables the

audience to locate the source(s)at a later date.

The speaker somewhat smoothly delivers most verbal citations with some information that allows the audience to locate the source(s) at a later date.

Less than half of the verbal citations are included and/or the citations are insufficient to locate

the source(s),

There is no verbal citation in the speech.

Demonstrates ability to effective utilize visual aid to reinforce main points of message.

Exceptional explanation and presentation of visual aids; visuals

provide powerful insight into speech topic; visual aids of high professional quality.

Visual aids well presented; use of visual aids enhances

understanding; visual aids good quality;minor errors present.

Speaker did not seem well practiced with visuals; visuals not fully explained; quality of visuals

needs improvement.

No visual aid.

Effectively uses vocal delivery and paralanguage to engage audience

Excellent use of vocal variation, intensity and pacing; vocal

expression natural and enthusiastic; avoids fillers.

Good vocal variation and pace; vocal expression suited to

assignment; few if any fillers.

Sometimes uses a voice too soft or articulation too indistinct for

listeners to comfortably hear; often uses fillers.

Speaks inaudibly; enunciates poorly; speaks in monotone; poor

pacing; distracts listeners with fillers.

Demonstrates nonverbal behavior that supports the verbal message

Posture, gestures, facial expression and eye contact well developed, natural, and display

high levels of poise and confidence.

Postures, gestures and facial expressions are suitable for speech, speaker appears

confident.

Some reliance on notes, but has adequate eye contact, generally avoids distracting mannerisms.

Usually looks down and avoids eye contact; nervous gestures and

nonverbal behaviors distract from or contradict the message.

Demonstrates ability to choose words which reinforce speech message

Language is exceptionally clear, imaginative and vivid; completely

free from bias, grammar errors and inappropriate language.

Language is appropriate to the goals of the presentation; no

conspicious errors in grammar; no evidence of bias

Language selection is adequate; some errors in grammar; language

at times misused (jargon,slang, awkward structure).

Many errors in grammar and syntax, extensive use of

jargon,slang, sexist/racist terms of mispronunciation.

Demonstrates a prepared and practiced message.

The speaker smoothly delivered the speech reflected on the

preparation outline.

The speaker mainly smoothly delivered the speech reflected on

the preparation outline.

The speaker somewhat smoothly delivered the speech reflected on

the preparation outline.

The speaker failed to deliver the speech on the sentence outline.

Demonstrates ability to develop key notes from which to deliver message

The speaking notes are appropriate to the speech time limit

both in number of notecards and words on notecards.

The speaking notes are mostly appropriate to the speech time limit

for notecard and words on notecards.

The speaking notes are somewhat appropriate to the speech time limit

for notecard and words on notecards.

There were either no speaking notes or notes contained to much

of speech written out.

Demonstrates ability to speak extemporaneously

The speaker is extemporaneous. The speaker was mainly

extemporaneous with some dependence on notes.

The speaker was heavily dependent on notes.

The entire speech was read.

In-Class Delivery - Persuasive Speech

Perusasive Speech Rubric