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Persuasive Speeches *

Although you can use several designs for a persuasive speech, there are three that are particularly designed for persuasive speech: Problem-solution, the problem-cause-solution, and Monroe’s motivated sequence.

Problem – Solution Design

Present the problem to the listener and show the listeners how to deal with it. The second half of the design presents the solution and suggests a change in attitudes/beliefs or urges the listener to take action.

Problem-Cause-Solution

If the problem is not well-known you may need to provide more information of why there is a problem. In that case, you can organize with three main points: Problem, Cause. Solution

Monroe’s Motivated Sequence

There are five steps within this design: attention, need, satisfaction, visualization and call to act.

Gain your listeners attention: arouses the interest of your listeners

Need: the importance of the situation or need that needs to be addressed

Satisfaction of the need: set forth a plan of action and execution of how you will satisfy the listener’s needs and values

Visualization: paint a verbal picture and use illustrations to show how the plan will work and what the listeners should expect if the listeners so not accept the proposal set forth.

Call to act: urge the listeners to act; use an emotional appeal, ask for a commitment. Keep the call for action short and to the point.

Chris Student

Speech 101

Section

Date

Professor

Problem - Solution Design

General purpose: To persuade

Specific purpose: To persuade the audience about….

Central idea/Thesis:

Organizational Pattern:

INTRODUCTION

Attention material:

Reveal topic

Credibility Statement (use a quote or statistic or expert testimony CITE your source):

Relevancy statement: Survey results

Preview:

Transition sentence to body of speech:

BODY

Cite your sources within the body of your speech – minimum 5 (see blackboard)

I. Main point 1 (What is the problem?)    

A. (Describe the problem)

        1. (What are the signs, symptoms or effects of problem? - you might need to use (a.) (b.) to

support your point further)        

2. (Provide an example, narrative, or expert testimony)    

B. (Why is this problem Important?)      

   1. (What is the extent of the problem?)

a. (Provide facts/statistics)

            b. (Provide expert testimony)

        2. (Who is affected?)

            a. (Provide facts/statistics)

            b. (Provide an example or narrative)

C. (What are the consequences of the problem?)

        1. (Provide expert testimony)

        2. (Provide an example or narrative)

Transition sentence to main point 2:

II. Main point 2 (What is the solution?)

A. (Describe the solution)

1. (How solution fits problem?)

2. (How can the solution be implemented?)

a. (What is the plan of action or what would you call your plan: ex: Becoming a educated citizen will create change, if you follow a few simple steps:)

1. (Step 1 of plan)                

2. (Step 2 of plan)       

          3. (Step 3 of plan)

b. (Will it costs anything or take any effort?)   

  B. (Picture the results)

        1. (What are the expected results)        

2. (When results are to be expected)

        3. (Are there any additional benefits?)

CONCLUSION

Transition sentence to conclusion

Restate Main points:

Restate Proposition Statement:

Concluding remarks:

Annotated Bibliography APA style (must have 5 sources-no Wikipedia, About.com, Google )

Chris Student

Speech 101

Section

Date

Professor

Problem- Cause- Solution Design

General purpose: To persuade

Specific purpose: To persuade the audience about….

Central idea/Thesis:

Organizational Pattern:

INTRODUCTION

Attention material:

Reveal topic

Credibility Statement (use a quote or statistic or expert testimony CITE your source):

Relevancy statement: Survey results

Preview:

Transition sentence to body of speech:

BODY

Cite your sources within the body of your speech – minimum 5 (see blackboard)

I. Main point 1 (What is the problem?)    

A. (Describe the problem)

        1. (What are the signs, symptoms or effects of problem? - you might need to use (a.) (b.) to

support your point further)        

2. (Provide an example, narrative, or expert testimony)    

B. (Why is this problem Important?)      

   1. (What is the extent of the problem?)

a. (Provide facts/statistics)

            b. (Provide expert testimony)

        2. (Who is affected?)

            a. (Provide facts/statistics)

            b. (Provide an example or narrative)

C. (What are the consequences of the problem?)

        1. (Provide expert testimony)

        2. (Provide an example or narrative)

Transition sentence to main point 2:

II. Main point 2 (What is the cause?)

  • (Describe the first cause)
  • How it came about

How it continues to develop

  • (Describe the second cause)

Transition sentenc e to main point 3 :

III. Main point 3 (What is the solution?)

A. (Describe the solution)

1. (How solution fits problem?)

2. (How can the solution be implemented?)

a. (What is the plan of action or what would you call your plan: ex: Becoming a educated citizen will create change, if you follow a few simple steps:)

1. (Step 1 of plan)                

2. (Step 2 of plan)       

          3. (Step 3 of plan)

b. (Will it costs anything or take any effort?)   

  B. (Picture the results)

        1. (What are the expected results)        

2. (When results are to be expected)

        3. (Are there any additional benefits?)

CONCLUSION

Transition sentence to conclusion

Restate Main points:

Restate Proposition Statement:

Concluding remarks:

Annotated Bibliography APA style (must have 5 sources-no Wikipedia, About.com, Google)

Chris Student

Speech 101

Section

Date

Professor

Monroe’s Motivated Sequence Design

General purpose: To persuade

Specific purpose: To persuade the audience about….

Central idea/Thesis:

Organizational Pattern:

INTRODUCTION

Attention material:

Reveal topic

Credibility Statement (use a quote or statistic or expert testimony CITE your source):

Relevancy statement: Survey results

Preview:

Transition sentence to body of speech:

BODY

Cite your sources within the body of your speech – minimum 5 (see blackboard)

I. Main point 1 (statement of need for action)

    A. (describe the problem)        

1. (What are the signs, symptoms or effects of problem)

       

2. (Provide an example, narrative, or testimony)    

B. (Why is this problem important?)        

1. (How vast is the problem?)

     a. (Provide facts/statistics)           

  b. (Provide expert testimony)        

2. (Who is affected?)            

a. (Provide facts/statistics)            

b. (Give an example or short narrative)

Transition sentence to main point 2:

II. (Present solution that satisfies need)

    A. (Describe the solution)        

1. (How solution fits problem?)        

2. (How solution can be implemented?)            

B. (What is the plan of action or what would you call your plan: ex: Our plan is simply entitled:

Project Outreach or Becoming a educated citizen will create change, if you follow a few simple

steps.)

      1. (Step 1 of plan)

                2. (Step 2 of plan)

                3. (Step 3 of plan)

Transition sentence to main point 3:

III.  (Visualize results)

    A.  (Describe expected results of action -Positive Motivation)

    B.  (Describe consequences of inaction- Negative Motivation)

CONCLUSION

Transition sentence to Conclusion:

Restate Main points:

Call to Action

Concluding remarks:

Annotated Bibliography APA style (must have 5 sources-no Wikipedia, About.com):

*Adapted from Dr. Robin Hicks Guidelines and used with her permission.