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PersuasiveSpeaking-MonroesMotivatedSequence.pptx
Welcome Back Comm 130!
Today’s Schedule:
Intro to and Application of Monroe’s Motivated Sequence
The difference between persuasive and informative speaking is…
Monroe’s Motivated Sequence (MMS)
What is the purpose of MMS?
The Purpose of MMS
As a speaker:
Introduce a problem in society
Generate curiosity about the issue
Demonstrate need for solutions
Provide actual solutions
Visual a world with your proposed solutions
Persuade an audience to take action
As an audience:
Feel miserable/concerned initially
Feel encouraged to take action
Feelings should fluctuate from bad to good overtime
Monroe’s Motivated Sequence (MMS)
What are the five essential steps of MMS?
Five-Steps:
1. Attention – introduce problem
2. Need – identify unfulfilled needs caused by problem
3. Satisfaction – provide a solution to fix the problem
4. Visualization – help audience imagine a world w/ or w/o solutions
5. Action – provide steps to take action
1. Attention
Use an attention-getting-device
narratives of others
personal stories
relevant quotations
impactful statistics
relevant questions
Introduce problem
DO NOT PREVIEW OR GIVE ROADMAP
Step 1:
An Irish proverb states, “A good laugh and a long sleep are the best cures in the doctor’s book.”
Unfortunately, many people are still seeking this cure.
In fact, since 1985, according to the CDC in 2017, the percentage of adults getting less than six hours of sleep each night has increased by 31%. In addition, 97% of teens get less than the recommended amount of sleep per night and roughly 20% of Americans have sleep disorders.
2. Need
Highlight the effects of your problem
How does your problem impact people?
For example, lack of sleep impacts one’s:
Mental state (e.g., alertness, awareness, etc.)
Physical state (e.g., decreased body weight)
Physiological state (e.g., lethargy)
DO NOT REVEAL SOLUTION
Step 2:
Sleep is an essential human need required for optimal functioning.
Dr. Patrick Finan, a Johns Hopkins sleep researcher, explains in 2020 that lack of sleep is a health issue that deserves your attention and your doctor’s help. He further explained that not getting enough sleep can affect your mood, memory, and health in far-reaching and surprising ways that one could ever imagine.
For example, sleep deprivation increases the likelihood of high blood pressure and decreases activity in the immune system, which is not only detrimental to one’s health, but also productivity levels.
3. Satisfaction (Solution)
TELL US THE SOLUTIONS
Explain how these solutions work
Relate solution back to needs
Support points with evidence/research
Overcome any objections/counterarguments
“While opponents to my view might say _____, this is not necessarily warranted because _____”
DO NOT PROVIDE STEPS TO TAKE ACTIONS
4. Visualization (life with or without proposed solutions)
Describe a world with or without your solutions
Convince audience that your solution WILL fix the problem
Make this envisioned world personal and relatable to audience
To avoid losing points, begin this section with:
“Imagine a world in which…”
DO NOT REVEAL STEPS TO ACTION YET
5. Action
Specify what the steps are
Explain how audience can take the steps
The more details you provide:
the more credible you are as a speaker
the more likely your audience will take steps
- Sign-ups for persuasive speaking available tomorrow at 5pm - Lookout for an email tonight or tomorrow for details - If you added the class late, you must complete quiz #1 by this Sunday (4/14) - Quiz #2 opens Friday (4/12) at 5pm and closes Sunday (4/14) by midnight
