speech
prabhatshrestha
PersuasiveRubriclongform1.rtfEl Centro College
Speech 1311
Persuasive Speech Rubric
2016
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Attention
Highly effective and obvious attention getting device used. Audience attention was clearly established. (Question, startling statement, statistic, story)
Somewhat effective attention getting device used. Established attention of audience.
Attention getter was adequate to gain interest of audience.
Attention getter was not adequate or effective to gain audience attention.
Attention getter was not used.
Not Acceptable
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Thesis or Persuasive Position
Topic relevance explained, adapted to occasion and audience. Audience motivated to listen. Connect and interest of audience obviously established.
Topic relevance explained and adapted to audience. Connect and interest of audience established.
Topic relevance established with audience. Connection with audience established.
Topic relevance minimally established or alluded to with audience. No obvious connection with audience established.
Connection with the audience was not established.
Not Acceptable
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Problem/Need
The problem was well-defined; related to the audience; well supported with examples and evidence; and realistic and measurable
The problem was clear with relevant support and examples
Problem relevance established with audience. Connection with audience established.
The problem was unclear, or not related to the audience. Minimal support and examples used
The problem was not clearly defined and too difficult for audience to easily decipher
Not Acceptable
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Solution or
Satisfaction
The solution was well-defined; related to the audience; well supported with examples and evidence; and realistic and measurable
The solution was clear with relevant support and examples; mostly related to the audience
Solution relevance established with audience. Connection with audience established.
The solution was unclear, or not related to the audience. The solution is too idealistic (not realistic) and hard to measure
The solution was not clearly defined and too difficult for audience to easily decipher
Not Acceptable
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Visualization
The visualization step was well adapted to the audience and gave them a clear and vivid image of the future; how life would be with this solution
The visualization step gave the audience an image of the future that they can work towards.
Visualization established with audience. Connection with audience established.
The visualization was minimal, or had inappropriate material.
There wasn’t a noticeable visualization step
Not Acceptable
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Call to Action and Conclusion
The action step was excellent given the audience and topic. The speaker provided specific steps/measures needed to complete the action. The presentation has an effective final appeal. Very memorable ending.
The action step was appropriate given the audience and topic. The presentation has an effective final appeal. Memorable ending.
Action step was general and the specific measures the audience would have to take were vague. Final appeal was adequate. Somewhat memorable ending
Call to action was general and the specific measures the audience would have to take were vague.
There wasn’t a noticeable call to action for the audience.
Not Acceptable
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Established Credibility
Clearly demonstrated an in depth knowledge, understanding and enthusiasm for the topic. Research and delivery clearly exhibited competency and expertise on topic.
Demonstrated working knowledge, understanding and enthusiasm for the topic. Research and delivery showed relevance and support.
Demonstrated basic understanding and knowledge of the topic. Delivery and explanation of material showed competency of research.
Research and competency on the topic alluded to but not explained. Delivery and explanation of material lacked conviction and enthusiasm for topic.
Basic knowledge and interest in the topic not evident. Competency and research on the topic not explained or demonstrated.
Not Acceptable
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Connects with audience
Topic relevance explained, adapted to occasion and audience. Audience motivated to listen. Connect and interest of audience obviously established.
Topic relevance explained and adapted to audience. Connect and interest of audience established.
Topic relevance established with audience. Connection with audience established.
Topic relevance minimally established or alluded to with audience. No obvious connection with audience established.
Connection with the audience was not established.
Not Acceptable
Appeal to Audience
A variety of appeals were used (emotional/ rational) in an ethical way, maintain interest and increase audience commitment
Appeals were used in an ethical way but minimal adaptation to the target audience.
More appeals could be used to increase the interest and motivate the audience.
Appeals were limited and not backed up with supporting material.
Appeals were non-existent or exaggerated and not backed up with supporting material.
Not Acceptable
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Posture, Gestures and Movement
Gestures, movements, and posture complement and extend the message, add life to speech
Gesture(s), movement, and posture complement message.
Gestures and body movement adequate for presentation
Gesture/posture/movement are stiff or distracting for the audience
Lack of appropriate gestures and posture for audience understanding
Not Acceptable
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Transitions used between points
Well defined transitions were clearly and effectively used between introduction, all main points and conclusion. Transitions enhanced audience understanding.
Used clear effective transitions between introduction, main points and conclusion effectively.
Transitions were used between introduction, main points and conclusion.
Transitions were not used between introduction, all main points and conclusion or were minimally effective.
Transitions between introduction, main points and conclusion were not used.
Not Acceptable
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Overall Presentation Organization
Organization was logical and obvious to audience. Organizational style was appropriate to topic and enhanced audience understanding. Purpose was clearly developed with appropriate supporting material.
Organizational style was appropriate to topic and audience understanding. Purpose was developed with appropriate supporting material for audience understanding.
Main points were obvious and sufficient supporting material was presented for audience understanding.
Organization did not enhance audience understanding. Main points lacked supporting material for audience understanding
Organization style was not appropriate to the topic.
Not Acceptable
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Eye Contact
Establishes and maintains eye contact with audience virtually all of the time. Eye contact enhances credibility and interest with audience. (Refers to notes only as required)
Maintains eye contact with audience more than 75% of the time during speech.
Maintains eye contact with audience 50% to 75% of the time during speech
Maintains eye contact with audience less than 25% to 50% of the time during speech
Little or no eye contact with audience during speech. Reads speech from notes
Not Acceptable
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Conversational delivery,
Non verbal expressions and Affect displays
Facial expressions, projection, rate, fluency, vocal expression and articulation consistently enhanced message and audience understanding. Non-verbals were used effectively to enhance audience understanding. Delivery showed practice and preparation.
Facial expressions, projection, rate, fluency, vocal expression and articulation enhanced message and audience understanding. Occasionally used distracting non-verbals or affect displays. Presentation showed practice and preparation.
Facial expressions, projection, rate, fluency, vocal expression and articulation were sufficient for audience understanding.
Facial expressions, projection, rate, fluency, vocal expression and articulation were distracting to audience understanding message. Distracting or inappropriate affect displays used.
Facial expressions, projection, rate, fluency, vocal expression and articulation were distracting for audience understanding or were inappropriate. Demonstrated no prior practice or preparation.
Not Acceptable
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Choice of Language
Choice of language was specific, vivid and appropriate to topic and audience understanding. Language maintained & enhanced audience understanding and built credibility.
Choice of language was appropriate to the occasion, audience and understanding of and topic. Maintained interest of audience.
Choice of language was appropriate to the occasion, audience and understanding of and topic.
Choice of language was occasionally inappropriate to the occasion, audience and understanding of the topic. Did not enhance understanding of the topic.
Choice of language was inappropriate to the occasion, audience understanding and topic..
Not Acceptable
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Within timing constraints
With specified timing constraints
Within 10% to 20% of specified timing constraints
Within 21% to 30% of specified timing constraints
Within 31% to 50% of specified timing constraints
Exceeded 50% of specified timing constraints
Not Acceptable
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Topi c Selection
Topic focused specifically for particular audience. Creative, informative adapted to specific audience.
Appropriate and reasonably focused on this audience. Additional relevance could have been developed.
Topic is clear to this audience. Met assignment requirements.
Topic lacks clarity and focus for specific audience. Not developed or adapted to audience.
Topic inappropriate or not developed for audience
Not Acceptable
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Outline
Outline demonstrated a detailed understanding of the topic. Main points and supporting points were clear and logically developed. Detail was clear, precise and easy to understand.
Outline used the specified format
Outline demonstrated a detailed understanding of the topic. Main points and supporting points were clear and logically developed.
Outline used the specified format
Adequately detailed and typed outline was delivered before the speech. Outline used the specified format.
Outline was not typed, delivered on time or did not meet the assignment requirements.
Outline used was not in the specified format
No outline received .
Not Acceptable
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Met research requirements
Citations noted verbally in speech
Required number of research sources were cited in the appropriate style. Additional sources were developed to enhance audience understanding and interest in topic. Citations were delivered within the required time frame.
Required number of research sources were cited in the appropriate style. Additional sources were developed to enhance audience understanding of topic. Citations were delivered within the required time frame.
Required number of research sources were cited in the appropriate style within the required time frame.
Required number of research sources were cited, but were not in the appropriate style or in the required time frame.
Required number of research sources were not cited in the appropriate style or were not delivered within the specified time frame.
Not Acceptable
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Audio/Visual Aids
If required
Audio/Visual aids significantly enhanced audience understanding of the topic. Media was integrated and used well within speech.
Audio/Visual aids suited for audience and speech. Media could have been better integrated and used within the speech.
Audio/Visual aids met the requirements of the assignment.
Audio/Visual aids were not well suited for the speech. Use of material was not practiced and well integrated into speech.
No audio/visual aids developed for presentation.
Not Acceptable
2016
