Persuasive email
KM007
Persuasiveemail.docxDescription
Write one of the two messages below:
Letter: Requesting a football player to take a pay cut
You are the President of the football club FC STARS, and you are being asked reduce wages given the loss in profits due to COVID-19. Many fans did not renew their season tickets and for the whole year 2020-21, no extra spectators were allowed. You will be asking your whole team to take a pay-cut, but you would like your star player Mark Lopes to take a 30% cut firstly to set an example. In return, you would give him positive press and you hope the cuts will be temporary.
Your Task: Write a letter to Mr George Menzies, the player’s agent, requesting that he take the 30% pay cut.
Email: No communication outside working hours:
One of the many side effects of the smartphone is that people are now constantly accessible by email, text, and telephone. Your workplace is increasingly demanding you to answer emails and be connected at the weekend/after working hours. You’ve recently read some articles about a law that was passed in France protecting workers’ “right to disconnect”, which prohibits work-related emails, phone calls and other communication outside working hours. You think this may help mitigate the recent problems with employee morale you have noticed as Human Resources Manager. You have taken a survey of workers who would be able to benefit from such policy, and 85% of them feel like it would be a step in the right direction.
Your Task: Write a persuasive email to your boss, Ms. Anna Simpson to persuade her that workers should not be asked to connect outside their working hours.
This activity must meet the following formatting requirements:
· Font size 12
· 1.5 line spaced
· 250-300 words
· Harvard Referencing System
· Word format only
· Email or letter format
· Persuasive strategy
Goal(s)
· To be able to write appropriate persuasive letters and emails.
· To use adequate tone and format for persuasive messages.
· To show correct use of language, including grammar and spelling.
Due date
Date: Saturday, 10th July 2021 Time: 14:00 CEST
Weight towards final grade
This activity has a weight of 15% towards the final grade.
Learning outcomes
· Demonstrate familiarity with different writing formats in business communication and apply this in practice.
· Understand the difference between academic and business writing.
Assessment criteria
See the rubric below
Rubric: Persuasive Writing
|
Criteria/Level |
Accomplished (A)
|
Proficient (B)
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Proficient (C) |
Borderline (D)
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Fail (F)
|
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Content 30% Structure/Format/Organization 20% |
The message covers all points of the task. The writer has clearly followed the instructions. The structure and format of the message is optimum and the writing is of the required length. All elements of the chosen format are evident and appropriate. |
The message covers almost all the points of the task. The writer has made a good attempt to follow the instructions. The structure of the message is appropriate and the message is well-organized. The word length has been met. All elements of the chosen format are evident and appropriate. |
The message covers most points from the task. The writer has attempted to follow the given instructions. The structure of the message is generally fine and the word length has been met. All elements are present although some may be inappropriate. |
The message only fulfils a small part of the task. The writer has not followed the majority of the instructions. The structure is very weak and makes the message difficult to follow. Several elements of the format are lacking or inappropriate. |
The message does not fulfill the task requirements. The writer has not made an attempt to follow the instructions. The message is not written using the required format. The structure is unclear and in general the writing I disorganized. The message does not meet the required word length. Most elements are lacking or inappropriate. |
|
Language 20% |
Uses precise language which is adequate for the audience and purpose. Writer shows superior understanding of the language. |
The language used is very accurate and appropriate for the audience and purpose. |
The language used is correct and generally appropriate for the audience and purpose. |
The language used is mostly inappropriate for the audience and purpose. |
The language used is inappropriate for the audience and purpose- |
|
Spelling /Grammar/Punctuation 20% |
Spelling, grammar and punctuation are correct. |
Spelling, grammar and punctuation are mostly correct, with some minor errors which do not impede meaning. |
Spelling, grammar and punctuation have some errors, but these do not impede the main meaning of the message. |
Spelling, grammar and punctuation have many inaccuracies. |
Spelling, grammar and punctuation are inaccurate |
|
Purpose achieved 10% |
The purpose of the message would be successfully achieved, given the above. |
The message would likely achieve its purpose, given the above. |
The message may achieve its purpose, given the above. |
The message is unlikely to achieve its purpose, given the above. |
The message would not achieve its purpose. |
